Thanks to Google online marketers can get to know how their business is fairing and what they can do to better their current performance. Google Analytics give you a comprehensive outlook of how people are accessing your content; whether it is via the phone or other modes. It also enables the marketer to know keywords they can concentrate on to increase traffic in their sites.
Since online content marketing is based on how well a business organizes itâs content as well as focusing on aptly researched keywords and platforms, it is necessary to make the best of them. Having a lot of content is a positive thing especially if it is spread to relevant portals where your customers can easily access it.
Apart from having links in search engines where people can follow to find your product, you can go an extra mile by posting essential content in social sites like Google+. This serves the same purpose of expanding your audience range.
Web Page Performance Indicators
- Social Media Referrals
- Bounce Rate
- Page Visits
- Getting Orders
- Test your Content Solely
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