on 18 September 19
Your Android app is a comprehensive product in itself, with the capacity to reach millions of users across the globe. Based on genre, every app that you create holds a certain mass appeal and market sensitivity. As responsible app marketers all you need is the right platform and the right strategy.
Whether your app marketing strategy is aggressive or subtle it needs the right amount of planning and correct timing to throw results. It needs to connect, communicate and keep its users engaged.
So, let me share with you 3 methods to push your Android apps to the right market:
1. Serve Diversity
The cultural diversity runs across the very length and breadth of our planet. As Android app developers choosing the right demography to connect with is the first stepping stone to make the right app.
For instance, an Android app developer based in USA, it is much economical and logical to target Latin American market (if anything, outside of North America). This is because it is much easier to translate to Spanish than cater to a variety of different languages such as Chinese.
2. Price Right
To grow, Android development companies must deploy region-sensitive pricing. $0.99 may work well for USA but the same price may hurt in other parts of the world. Moreover, Google does not have any rules as to how Android app developers must price their apps?
The best pricing decisions are based on research - understanding the scope of the app, user sentiments, cultural diversity and market competition. Opt for an average price to help your app level out its worth across various geographies.
3. App Stores
To truly boost your app marketing, Android app development companies must look for third-party App Stores. These, such as Amazon allow users to quickly find the apps they want. In addition, app developers can push apps based on their niche market serving specific criteria like age group.
Developers may publish their apps to as many as 160 third-party App Stores, pre-integrated in nature. Track every download, monitor revenue and reach new markets. For instance, Samsung App Store offers users a wide range of services and content on all of its devices, and that includes apps. It dominates the Android device market by 63%. It has strong grip in countries such as Japan, Australia, China, Southeast Asia and more.
The Art of Marketing
As an Android development company, you may admit that building an app is not rocket-science. However, taking it to the right audience and generating sales is more of an art. Itâs about understanding what your users want and what your app can do?
Every successful app is made up of three basic elements:
- What problem it address?
- How it addresses the issue?
- What added value can it offer?
On answering the above questions, you will be clear on the selective strategies to adopt for app marketing, promotion and revenue generation.
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