on 28 August 18
I spoke with Wes from CudeDesign.co.uk in Surrey about what it takes to run a successful design agency If you currently run a web agency, or you are planning on starting one, there is one simple rule that you need to keep in mind;
Know Your Audience
You need to know the web, understand its culture, understand its development, and understand its users in order to be successful. You wouldn't start a used car lot without knowing anything about cars and their value, would you? If you did, chances are, you would be out of business pretty quick. The same applies to running a web agency.
You need to know not only how the web operates as a whole, but you need to be aware of progression and be gifted with foresight as to where internet technology is headed.
Get a Great Team
You should also surround yourself with a team of knowledgeable experts. You may be very attuned to trends in graphic development, but you may not know anything about internet marketing or social media management. Conversely, you may be a professional when it comes to search engine optimization, but you may not know a thing about online reputation management.
As a result, it is a good idea to gather a team together that has diverse knowledge of different web technologies, as well as trends in web progression. If you choose to go it alone, be prepared to do a lot of research and put in a lot of time in order to learn to wear many different hats within your agency.
Standard Business Rules Still Apply
As well, when running a web agency, you need to follow the same rules that apply to traditional companies in the brick and mortar world; under promise and over deliver. Running a web agency is just like running any other company in that your clients are your lifeblood.
If you promise to do things that you know you can't, you will not only lose clients very quickly, but you will gain a reputation as a company who lets their clients down. In order to gain success, as well as remain successful in running any web agency, you need to be able to live up to your promises, and then exceed your clients' expectations. Failing to do so could lead to the difference between success and failure. Ultimately, the business practices you use in an online web agency are the same you would use in the real world; treat your customers with respect, back up what you promise, and know your market.
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