on 16 January 19
E-commerce is a newly discovered world which requires much more time and attention, to be invested in planning your presentation part in contrary to other market sectors. There are some basic ideas that new budding online sellers need to follow for increasing their conversion rates in this newly established market.
First of all, you need to create an attractive looking, easily accessible profile page, comprising of a clear product image, to create a huge visual impact on your customer. To make the page easily discovered through search engines you need to assign them proper keywords; keywords are often used for finding products as per choice. In case of online shopping- Brand name, designer name, the colour of the product etc. are some of the major used keywords.
After the customer has reached the profile page he goes through the product's description which should be kept short and crisp and must be written in bullet points as that makes his work easier and he no more needs to go through unnecessary details.
The most exciting feature that eBay provides to its user is the use of video through which customer gets a demo on the usage of the product. This is a smart strategy adopted to win over the customer's trust.
Feedbacks are one of the major priorities that a customer looks for before buying any product either online or through a nearby market. Grant the customer access to the feedback page so that he can have a quick look at customer's reviews. Assure him money back guarantee on products delivered to him in defective condition, which is commonly accepted policy now in most e-Commerce websites.
A recently launched strategy that you can follow is, you can display a list of some alternate products over the product page in case the customer is interested in buying them too.
These certain methods if opted will help you in increasing your own profit.
This blog is listed under E-Commerce Community