on 28 November 18
Content marketing remains the most talked topic among the internet marketing community over the last one year. Some have called it the next version of SEO or that it will consume traditional SEO. I'd like to call it the Google way of doing SEO.
I remember in one official Indian Google Webmaster chat session, Matt Cutts answered the question- What is the one thing that SEOs must do if they were needed to do just one and only thing? His response changed the way I perceived SEO.
Cutts' response: The only thing that SEO must do provided they are to do one thing is to create good authentic content!
Cutts simple rendition of SEO changed my outlook towards content and search engines, and I understood when you are talking SEO you are talking about content and vice versa.
A lot has been discussed and talked about content marketing - some true and some not. Let's cover the big major myths and misconceptions about content marketing in 2014.
#1 Content Marketing is Link Building
This is the most fundamentally wrong portrayal of content marketing in the industry. You can get people to talk about your service or a product and can earn good links in the process, but the true definition of content marketing is to connect with your target audience through content and leaving an impact.
#2 Influencer Blogger Outreach is PR
Blogger Outreach definitely requires a public relations setup, but it is not completely a PR thing. If you are doing Content Marketing, you need people to share and promote your content, or write about your products or services. That is the whole point of doing that. Blogger outreach helps you connect with a larger audience and that's why it is so useful.
#3 Content Marketing thrives on Paid Links
Sorry to disappoint, but that is the most ridiculous misconception about content marketing. Paid links remain a controversial topic in SEO, but putting that on content marketing and saying that's fine and legit is totally wrong. Content marketing is about earning good links by leveraging the power of content. It is simple in theory, but actually thrives on how good your content promotion setup is.
#4 You Need Paid Tools to do Content Marketing
Loose ends never make a strong string, and that remains true with internet marketing as well. Some paid tools can help with influential blogger outreach campaigns, such as Buzzstream, Group High, etc. but you don't need tools for a successful content marketing campaign. If your content has the power to change the game, then believe me that is the only thing that's truly needed.