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Ridiculous Content Marketing Myths 2014

Published on 08 October 14

Utkarsh Follow

Content marketing remains the most talked topic among the internet marketing community over the last one year. Some have called it the next version of SEO or that it will consume traditional SEO. I'd like to call it the Google way of doing SEO.

I remember in one official Indian Google Webmaster chat session, Matt Cutts answered the question- What is the one thing that SEOs must do if they were needed to do just one and only thing? His response changed the way I perceived SEO.

“Cutts' response: The only thing that SEO must do provided they are to do one thing is to create good authentic content! ”

Cutts simple rendition of SEO changed my outlook towards content and search engines, and I understood when you are talking SEO you are talking about content and vice versa.

A lot has been discussed and talked about content marketing - some true and some not. Let's cover the big major myths and misconceptions about content marketing in 2014.

#1 Content Marketing is Link Building

This is the most fundamentally wrong portrayal of content marketing in the industry. You can get people to talk about your service or a product and can earn good links in the process, but the true definition of content marketing is to connect with your target audience through content and leaving an impact.

#2 Influencer Blogger Outreach is PR

Blogger Outreach definitely requires a public relations setup, but it is not completely a PR thing. If you are doing Content Marketing, you need people to share and promote your content, or write about your products or services. That is the whole point of doing that. Blogger outreach helps you connect with a larger audience and that's why it is so useful.

#3 Content Marketing thrives on Paid Links

Sorry to disappoint, but that is the most ridiculous misconception about content marketing. Paid links remain a controversial topic in SEO, but putting that on content marketing and saying that's fine and legit is totally wrong. Content marketing is about earning good links by leveraging the power of content. It is simple in theory, but actually thrives on how good your content promotion setup is.

#4 You Need Paid Tools to do Content Marketing

Loose ends never make a strong string, and that remains true with internet marketing as well. Some paid tools can help with influential blogger outreach campaigns, such as Buzzstream, Group High, etc. but you don't need tools for a successful content marketing campaign. If your content has the power to change the game, then believe me that is the only thing that's truly needed.

This blog is listed under Development & Implementations and E-Commerce Community

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ITChimp 12 October 14

0

Good points.

To add my observation to this:

Content marketing is an outcome of better governance of internet - where huge irrelevant back-links have been created in the past. Irrelevant back-links are being penalised.

Next level of governance, perhaps, shall be the penalty for the same content being published repetitively everywhere.
Utkarsh 11 October 14

0

You're welcome Mario. Kindly share it with your folks as well. You can follow me on aTwitter for more content marketing related ideas @UtkSahu
Mario Lewis 10 5 09 October 14

1

Thanks for sharing these views, these are all very good points.