Gone are the days when brick and mortar stores by the platforms and pavements used to dominate the market. With the onset of ecommerce, businesses have a new platform and every new firm or a brand that aims to start small and make it big in the market is seen harnessing the potential of the internet. Also, with biggies in the industry like the Amazon and eBay doing brisk business in this niche, it appears to be that ecommerce is the new trend in shopping. Obviously, from a business owner perspective, the cost incurred in maintaining an ecommerce website and catering to online customers is way less than running a brick & mortar shop. While customers can shop till they drop from the comfort of their living room, ecommerce website owners can cut down on some of their expenses such as rent, maintenance, recruiting employees and paying them, and the likes. With minimal and constant efforts, one can successfully run an ecommerce venture and make decent cash.
Moreover, with content management systems like WordPress allowing users with little technical knowledge to set up and run their own website or an ecommerce platform without a 3rd partyâs support, it has indeed become convenient and a preferred choice for many to first open an online outlet, and spread wings as the business surges ahead. So if you are someone who has an ecommerce website and looking for ways to expand your business and offer seamless shopping experience to online visitors, here are some of the highly recommended free ecommerce plugins you should use.
One of the primary things you need to turn your WordPress page from just a blogging page to an ecommerce powerhouse is the WooCommerce plugin. The plugin boasts of a rating of 4.1 and has over 2 million users using this convenient plugin. Some of the core characteristics of the plugin include a flexible and an intuitive dashboard; customizable features; compatibility with latest version of WordPress; Integration with payment gateways and credit card, cash on delivery and check options; incorporated Google Analytics; social media sharing; and a secure payment gateway.
The simple controls and highly customizable features offered by this plugin allow you to set up your ecommerce website within hours. It greatly simplifies the task of adding products or services to your website and offers visitors a convenient way to quickly browse through your catalogue and go for the purchase. With multiple merchant payment gateway options and shipping options, this is one of the most popular plugins for your WordPress website.
Cart 66 Lite
As the name implies, this is one of the most light and powerful WordPress plugins online. The plugin allows you to sell physical as well as digital products from your ecommerce website and ensures you receive secure credit card payments. Besides, you can integrate this plugin with the Amazon S3 to run affiliate programs, manage orders, promotional campaigns, calculate taxes, place advertisements and more. Even though the free version offers all the necessary features and options for your ecommerce website, if you need additional features then you can opt for a professional version.
Easy Digital Downloads
Now this one is dedicated to ecommerce website owners who sell only digital products. To facilitate easy management of digital content and to have a hassle free online experience, the easy digital downloads plugin offers features such as multiple payment systems, payment history options, promo codes, bundle purchases, sales charts, re-download abilities, multiple file downloads, and more. With over 200,000 downloads and still counting, the plugin flaunts a rating of 4.8 out of 5!
This is one of those highly helpful analytics plugins that provides information on not just what happened online but who did it, where, and how as well. Kissmetrics enables you to track your visitors and get to know what they feel about the product they have purchased from your website. Tracking the performance of your products and the responses of your customers are vital for expanding your business and this plugin offers information on just that! Once installed, the plugin offers you details like your website traffic, shares, comments, tweets, and the likes.
These were some of the powerful and highly recommended ecommerce plugins for your WordPress website. Free plugins are no doubt good but often lack support & additional features offered by premium Wordpress plugins, so itâs really a trade-off.
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