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On-site SEO vs. Off-site SEO - What's the difference?

Published on 08 November 14

Marty Follow

Search Engine Optimisation, more commonly known as SEO, is easily the most lucrative way of driving traffic to a website in order to drive revenue for your business. With 90% of all internet users using a search engine, it's easy to see exactly why this marketing channel is so lucrative and important.

For many, though, SEO is a very confusing marketing technique and many more than that struggle to understand the differences between the various aspects.

At Epic New Media, we try to educate all of our clients before they start using our services so as to best avoid disappointment or a misunderstanding, but this doesn't always work out as it's such a hard industry to understand. Below we have tried to make the comparison between on and off-site SEO easier to understand.

On-site SEO Explained

On-site SEO is the method used to increase the relevance of the website by making changes to things such as titles, descriptions, headings, content, images and URL structures among other things. It usually follows keyword research, from which we discover which keywords are most beneficial for the business.

Once target keywords have been selected, these are usually included in titles and headings whilst also being scattered throughout page content. This ensures that when Google index the website they understand its purpose / relevance.

But that's not all. On-site SEO is also improved by ensuring that the site and its pages load as fast as possible. Users do not like waiting around.

Off-site SEO Explained

Off-site SEO is the method of increasing relevant signals / votes to the website by building, acquiring and earning links, citations and also social signals.

Google treats links pointing to a website or any of its pages as a vote, or endorsement, kind of like a Doctor vouching for another Doctor, although links from non-relevant or low quality sites can be likened to a Doctor vouching for a Police Officer - that's not relevant, nor is it a valued endorsement.

Be afraid of the updates. Google has been releasing regular algorithm, usually titled after animals (Penguin, Panda, etc.) for the past few years which are specifically created to target low quality, spam-driven sites.

This blog is listed under Development & Implementations and E-Commerce Community

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