How to Improve Your Online Content
Published on 17 November 14
James0
Content is the lifeblood of online marketing. Without it your website would be nothing but an empty template. Search engines are constantly trying to de-list and downgrade poor quality websites, and to do this they focus primarily on the quality of the content. Google’s algorithms are getting more advanced every day and it won’t be long until they’re able to get rid of the majority of useless sites altogether.
Fundamentally, the job of a search engine is to rank the best quality resources for a particular keyword; therefore, if your website doesn’t provide worthwhile and original information someone else’s will take the limelight.
Re-imagine Your Website’s Purpose
It’s no secret that backlinking is one of the most important elements of SEO, yet acquiring them can be very difficult for commercial businesses. In order to bypass this issue and convince prospective bloggers to provide links it’s imperative that you create content that’ll appeal to their audience. Start focusing on helping the community surrounding your niche and publishing authoritative information on your website without being overly promotional.
Start Publishing Other Types of Media
Not all of your content should be written - don’t neglect images and videos as well. According to HubSpot, videos, images and interactive media attracts three times more inbound links than written content, and is 90% more engaging. Whenever you publish content make sure you have a few nice images or videos to back it up.
Simplify Your Writing
Writers are always trying to use flowery language and hard-to-use synonyms, but truth be told, nine times out of ten this does nothing apart from push away less articulate readers. Good quality writing doesn’t have to be complicated and difficult to understand. Make it as simple and easy-to-follow to attract more readers.
Edit and Proofread Everything you Publish
Remember that your content represents both you and your business - and people are brutal! Whenever you write some content make sure you edit and proofread it until it is absolutely perfect. Making the odd spelling or grammatical error is forgiveable, but if you publish a resource with an abundance of silly mistakes you’ll just frustrate your readers. Read everything you write out loud to ensure it flows. If you’re English skills aren’t too great, ask a friend or family member to go through it for you.
Focus on Quality, Not Quantity
Create a genuine resource and your social branding will soar. When The Pink Group published their Social Media Cheat Sheet, they managed to gain over 8,000 shares on Facebook and Twitter within the first few months of publication. Their content proves that quality will always reign supreme. With only a few hundred words and a couple of screenshots they've managed to sky-rocket their business and achieve success that most Internet marketers could only dream of.
Add Facts and Quotes
Back up your claims with facts and quotes from experts in your field. Facts will strengthen your stance as a credible source, while quotes give you the opportunity to share different perspectives. You could even consider conducting interviews with respected individuals who work within your field.
Contact Well-known Bloggers
It doesn’t matter how good your content is, nobody will read it unless you promote it. In order to acquire more views start making contact with other well-known bloggers within your niche. If you manage to attract the attention of an authority figure, don’t be afraid to ask them to promote your resource.
Without knowing your readers and how to please them you’ll never achieve success. Restructure your content marketing efforts taking these tips on board and you’ll significantly improve your online prospects.
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