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Pre-Built Theme vs Custom Theme - Which Best Fits Your Website Development Needs

Published on 18 December 14

WordPress is a great web development platform, especially for people who need to have better control over their website (and its content). This content management system comes loaded with everything that help site owners to build varied types of sites of all sorts and sizes. You can find plenty of templates online to modify your existing website look and feel, or instead choose one for creating your new site. In addition, there are dozens of plugins available on the web that helps to implement additional functionality into the site. In this post, we will however talk only about designing your WordPress site using a theme.

Lets Get Started

When it comes to creating a design layout for a WP powered site, you can either select a pre-built theme available online or rather built a custom one. There are thousands of WordPress ready-to-use templates online that you can tweak and use for your website. Many people find pre-built themes a better option than creating ones themselves, as it saves a lot of their time and energy. On the other hand, there are a lot of people who consider using a template a bad practice and waste of time.

In order to better understand whether you should opt for a pre-built theme or a custom one, let us have a look at the pros and cons of both.

Pre-Built WordPress Themes


  • Using a pre-built WordPress theme is a good option for small businesses or start-up firms, who is starting out with a tight budget. There are many themes available as freebies that save you from spending even a single buck on setting up your site layout. You can also choose any premium WP theme available for a fraction of the cost.

  • Using an already built template helps to quickly launch a website, without the need for making big decisions regarding the site design and layout. This helps to save a lot of your amount in the decision-making process.


  • Since you don't know about the developer of the WordPress theme, you can judge whether the theme is designed and developed according to latest web trends or not. In fact, it's possible that the theme contains faulty code that makes your site to break down.

  • You can't determine whether the developer will help the theme keep up with WordPress updates or not.

  • Often you may find a lot features missing from the template you have downloaded - that you saw in the demo version of the theme.

Custom WordPress Theme


  • While developing a custom WordPress theme, you plan out your entire development process. This ensures that your site design and layout is customized according to your needs.

  • A custom WP theme has a unique design, and thus increases your website's chances to attract more visitors.

  • Your website won't have any unwanted elements and rather will contain only relevant and useful elements.


  • Developing a custom WordPress theme is expensive. You need to plan and strategize on building a user-centric site. And you may even have to bring a web professional on-board, who will assist you in your website development project. Besides, this can be a time-consuming process as well. And so, make sure to custom built your theme only when have the resources needed for theme development.

  • In case you are hiring a web development company for your project, it is very important to choose the right one. Make sure that the company quickly responds to your request to build a custom theme that has all the essential elements and components you need to integrate in your site. You will be locked in (restricted) from completing your project if your development partner doesn't respond to your needs.

Final Thought

If you cannot decide whether you should choose a pre-built WordPress theme or develop a custom one, then reading the aforementioned set of pros and cons will definitely help you make an informed decision.

Source : WordPress Development Company

This blog is listed under Development & Implementations Community

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