Is your website working like you would like it to? Is it simple to navigate? How is the traffic? You will need to know how your site is looking to other users. You will also need to track your visitors and figure out where they are coming from, how long they are visiting your site, and whether or not they are clicking on your offers. Having an understanding of all these things means that you will be making more money. When you figure out everything about your site, the next things you need to do is test this new copy against the older copy. This is the only way that you are going to know if the changes you have made are helping or just making it worse. The best things to do are test multiple times.
The first thing that you will need to do is test and see how your site looks on different operating systems and browsers. That's great if your site is working on internet explorer, however what happens if someone is using a different browser? Is your site going to look the same? Is it going to matter if your visitors are viewing with Mac, XP or Vista? You need to test your site in many different options to make sure that all is going well no matter how an individual visits it.
In addition to testing how your website looks on different operating systems and different browsers, watch how long it is taking for your website to load, especially if you have many images or graphics on your website. Once you know that your site displays properly, you can start to test different elements to determine just how well they are turning into sales. The most common way of doing this is known as a/b split testing and it is highly effective.
A/B Split Testing
This type of testing is very simple. It is usually just comparing two things together. In other words, with this type of testing, you may change one element on your page, then test the two sites together and see which one is performing better. While you are able to make more than just a single change at one time, you should understand that you will be getting the best information if what you are changing makes a difference in your sales and traffic. If what you are using doesn't work anymore, it might be good for you to change your complete page and split test it to see if your traffic improves.
Where To Use A/B Split Testing
One place in which a lot of marketers use this testing is on landing pages. To be able to get the most reliable information from this testing, you need to test constantly, using that same original page, called the control, as your beginning point. You need to determine how long you are going to be running the test in order to make an informed decision on your sample.