on 18 September 18
On web, content is always king, and will remain forever. However, Google has different ranking criteria for desktop content and mobile content to rank with obvious reasons. Desktop readers have enough space and time to go through content while mobile users feel constraints at screen real estate as well as in reading time. As mobile users are always in hurry and prefer precise info in content.
Thus, point-to-point info in bulleted style is cloying presentation for them and graphical or animated presentation of multimedia content seems more palatable for all sorts of handheld devices users. If you take care of usability of web content in mobile specific websites or responsive website screens and time factors are not alone that contribute, but the use cases and nature of website itself are detrimental influencers.
How to Write and Present, Effective Mobile Content
Writing content only for mobile specific website is nothing, but producing the miniature copy of desktop content just by cutting many useless and some less useful things. Against this, crafting content for responsive websites is indeed a challenge for content writers as well as designing team because they have to manage multiple size of screens and differing paradigms of hardware and software or OS features.
Thus, during responsive web content writing, you can cut the fluff, but not any useful content at all otherwise Hummingbird algorithm may punish you at any point for scanty content. Similarly, giving scanning facilities by highlighting very important content keywords and phrases, presenting them in short paragraphs and bulleted points, differing background material like color or graphics, and using smart content layout including tabs, model windows, etc. make more sense.
Sometimes, smart use of content styles like fonts, font size, font color, background color, etc. playing crucial roles to make content equally palatable on desktops as well as mobiles. If you think of user experiences along with usability of mobile content, inclusion of smart interaction coding, graphical UI elements, and sweet animations are worth to consider factors during mobile friendly website development through responsive web designing techniques and technologies.
At UX point of view, somewhat longer content is not a sin, as mobile users like vertical scrolling at some extent,but moving horizontally is distractive act. Therefore, if you write a bit longer content, but keep its layout mobile user friendly, your chances of winning battle in this fiercely competitive market may become high by winning the favors of bots (machine readers) as well as human readers. Today we have infographics like multimedia content type that allows you to win the hearts of readers at first glance.
Of course, you should have right web and mobile app development company at your side with enough experiences in responsive web designing and team of content writers like Mindinventory has, you definitely win the battle.