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What Facebook's Graph Search Means to Advertising & Business

Published on 24 February 13
Facebook, the social networking giant, is one amongst the best and the most innovative social channel in the world. Facebook has proved to be an effective marketing strategy for businesses to connect with their targeted audience, build relationships and promote their products. Facebook constantly comes up with creative ideas to make Facebook, a site worth spending hours on. And now, Facebook users have got another reason added to the list - the new Graph Search function. But, what exactly is Facebookâs Graph Search?

Facebookâs Graph Search:

Facebook has announced this new tool as a different approach to Web Search. The new Graph Search, a Facebook search engine, allows you to search for content and discover pages shared in your friendsâ network or liked by your friends. Your search results are limited to the context of your âfriendsâ and âfriends of friends.â Unlike the other organic searches on Bing or Google, in Facebook Graph Search, you will have unique and personalized results based on your friendsâ posts, shares and likes. Itâs more like, you are asking your friendsâ suggestions or finding more of what you are searching through your Facebook friends. But what has this got to do with businesses or advertisements?

Graph Search for Businesses:
What Facebook's Graph Search Means to Advertising & Business - Image 1
Thereâs been a lot of hype around Graph Search since its launch and when it comes to businesses, itâs indeed a great marketing tool. Companies can provide more information to their targeted audiences and also control their visibility to people. With this new Graph Search:

  • Like Matters More: The new tool has brought with it a new use for âLike!â Now, âFacebook Likeâ is a way to sort into Graph Search results. The more fans you possess, more is the visibility of your business. So, encourage your customers to like your business on Facebook.Do remember, itâs not just about building a fan base, but building quality connections.
  • Check-Ins: Ask your followers to check-in on Facebook. This will help your business to show up on search results related to the category - âFriendsâ have been to.â
  • Facebook Rating: Its high-time to build your strategy to get positive Facebook ratings and reviews. These ratings and reviews will be listed on the search results and can have a positive effect on your Graph Search ranking.
  • Facebook Shares: Shares have a great impact on the Graph Search results. Allow your fans to share your posts, photos, links or videos. This will help in increasing the visibility of your company.
  • Social Graph: Graphs with larger social footprints will have great impact. Check how you are connected with your customers and also with whom you are connected. For instance, businesses connected to 2 million users will have a good exposure, compared to businesses connected to 1 million users.

Graph Search for Advertisements:

Talking about advertisements, Facebook Graph Search is a whole new way of advertising about your company. You can now easily target your advertising to your customers in your area. All you need to do is pay attention to all the searches that can list out your company. You can even change your demographic settings and focus on advertising within the Graph Search parameters. With this new tool, advertisers can mine and analyze data about what people like, what people enjoy, and how people do things, to advertise easily and more effectively.

Why Facebookâs Graph Search?

Itâs time for your Facebook Ads to make sense. If you are using Facebook as a marketing strategy, itâs important to take a look at this new feature. With Facebookâs Graph Search, you can:

  • Know your customers and also attract new customers
  • Understand your market better
  • Get an opportunity to target the right clients
  • Engage your followers to get maximum exposure

Will Graph Search catch on?

Although the Graph Search is an effective marketing tool providing various benefits, the question âIs it really needed?â still prevails. This is because, thereâs always a doubt - âWill people use Graph Search?â Just think about Google Plus Your World (a customized search based on Google+ network). Next was Bingâs turn. And now, Facebook, finally realizing the value of combining search and social media, has come up with Graph Search.

Facebookâs Graph Search isnât the final product to merge web search and social media to make organic search more powerful and valuable. But itâs a potential competitor for other search engines. In simple words, if you want to increase your brandâs visibility, you can rely upon Facebookâs Graph Search.

This is a guest post by
Sharon Thomas of - a site that offers savings and current information on dish network channels, as well as services.
This blog is listed under Development & Implementations , Digital Media & Games , Mobility and E-Commerce Community

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