Questions to Ask Before a Survey Project
Surveys should be well thought out and planned. Goals should be delineated. This is why successful organizations always ask themselves the following questions before moving into a survey project:
- What are you looking to learn?
- How much time will it take?
- What will be the costs?
There are various types of surveys and their scopes are dependent on the end goals. So, there are bound to be many inter-related issues. But all survey plans should take into account six key areas:
- Value of Survey
- Cost of Survey
- Project Definition
- Setting the Audience
- Selecting the Project Team
- Deciding Timeline of Project
How to Plan for Survey Value?
Understanding the survey value is the first step in survey project planning. Organizations must understand the importance and scope of the survey. They should know the benefits of such data accumulation campaign to their core work. When calculating for the value of your project always take into account the below given three factors:
- Define the decisions that you need to make
- Costs that would be incurred if those decisions went wrong
- Level of uncertainty the survey project can reduce
The next big step in survey project planning is calculating your costs. Many businesses find they have exceeded the budget only after the survey is underway. So, a planned approach will keep you in good stead. If you want a quality survey it will never come cheap, though there are methods that are economical over others. Apart from the cost of resource time there are three different types of costs that you will incur, such as:
- Cost of creating the survey infrastructure
- Money needed for inviting the respondents and encouraging them for the survey participation
- Costs that would go into data entry and later analysis