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Is Apple TV the Future For Television?

Published on 04 March 13
There has been a lot of talk and noise about Apple TV. Bare in mind, that this isn't the same as the already available Apple TV, but a stand alone display (television set) that is rumored to have the features inbedded that the currently available Apple TV has. The company has had a halting start with Apple TV as no one is really sure of what the company plans to do next in terms of moving forward. What is agreed is whatever Apple decides to do, with some of the smartest tech minds in the world, they will do it big. So, will Apple shake up the still waters of the television-hardware industry?
The details we know of how it works
Apple bills Apple TV as a receiver that helps people watch their media content in high definition. This is where some of the confusion has started because of the name; some consumers thought it was an actual piece of television hardware. It simply acts as a streamer for you to enjoy what digital media content has to offer. Highly user friendly, it’s one of the best media center solutions available. As usual to Apple, it’s highly connected to all other Apple devices and acts as a sort of hub to all your other gadgets. Steve Jobs famously said that what Apple TV was meant to do was satiate the consumers demand for ‘movies, movies and movies’. It seems like what Apple wanted to achieve with the Apple TV box is to give consumers more choice over the content that they choose to experience. While traditional TV used to be about watching, the Apple TV box is meant to let consumers choose whether they want to play films on their TV or they could also want to look at photos on their TV as well. The same level of interactive user experience we can expect from the tech giant.
Will Apple make an actual TV product?

No one knows for sure - the rumour mill is always in overdrive about this. The rumour with the most traction is the concept of ‘Itv’. Apple enthusiasts believe that hints made by the company point to it creating or manufacturing a TV product that goes beyond what consumers currently see with the Apple TV box.

In the same way that iTunes and the iPod changed how the music industry worked, could an innovation in the TV sector disrupt how the TV and film industry work? It’s hard to tell because Apple keeps most of the news to themselves. However, it is easy to see why this would be a good move for Apple:

- Continues brand expansion into hardware: The iPod, iPhone and iPad are all brand expansions into industries that Apple was not traditionally a part of. What made Apple about to do these three projects was their ability to innovate. Having a television product shows off the company’s footprint in industries where profit margins are easy to achieve.

- Take the lead in an industry where design does come first: Apple is known for its focus on design. Most TVs come in a typical array of neutral colours and they are also hard to make stand out visually. This is something that Apple could succeed with based on their previous successes to create visually stunning devices such as the iPhone.

Whichever road Apple decides to go down, since it already started a small foray into the TV market, it will not be a surprise if the company decides to do something bigger such as creating TV hardware or partnering with a major network. Whatever they decide to do, it will be a spectacular slice of innovation for a traditional industry such as television.

This is a guest post by Victoria Abrams, an occasional guest-blogger and a full-time digital media enthusiast. She currently works, one of the best cable TV providers online. If you would like to find more information about cable TV solutions Call on 1-888-718-2063. Besides of digital media, Vic likes to do sports, her favourite one is windsurfing and tennis.
This blog is listed under Digital Media & Games and Hardware Community

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  1. 04 March 13


    Interesting approach. I've recently read a lot about the so called "Apple TV" project. Most of these articles are more or less guessing what's going on behind the scene. IMHO if Apple ever makes a High-End TV that could be syncable with the current devices (of course it will be, that's the philosophy of Apple) than TV itself will shine like a diamond again.

    I would be interested to hear everyone's opinion.

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