Effective Local SEO Content Marketing Strategies to Implement
Published on 19 February 15
Ruben0
Whether it be SEO or Local SEO, utilizing web content to the fullest has always been one of the main pillars in the said marketing strategies. The only difference is the audience you’re trying to appeal to and how you want Google to rank up your site. General SEO is intended to focus your strategies on an international scale while Local SEO will prioritize on making your business known on the local search queries. And below is how you can provide great content to boost your Local SEO standings.
Setting Your Sights on Law, Ordinances, Permissions, etc.
The general idea of your content should be this - providing your consumers or clients all the information they need by putting yourself on their shoes. Try to think like a consumer and ask yourself what you’re going to search for and how you’re going to search for it to get your desired results in the most efficient ways possible. You should also put into account what kind your business niche is ask yourself if your clients would want something before they want to do business with you.
Take for example, you’re into various infrastructure business for Melbourne. Depending in the place you’re in, there are a set of rules to follow - especially if your business is in the United States where some of the counties have differing rules and regulations like this one. Your clients would potentially want to know more about these information before they strike a deal - they will need to know if these conditions would be favorable to them or not. Don’t make them look anywhere else - provide that information for them.
You should also try to create your content in a way that would coincide with that your clients would likely type down on Google’s search bar. For example, if they want to build a house in Delta, they’d search for “Building Permit Delta County†or somewhere along those lines. Your content should be titled somewhere like this - Building Permit and Laws in Delta County. That’s not only favorable for your clients but to you as well as it will rank higher on Google’s SERPs.Compiling “Ranking†Articles
Normally, when looking for something like a brand phone or service, we would try comparing it to others first. Obviously, those ranking up higher would end up being more popular and viable to our preferences and the lower ones being less likely. “The Top 10†or the “The Best†- these types of articles are always abundant in highly competitive niches, whether it be on the international or the local scale. And this is also an important type of content that you shouldn’t miss supplying to your clients.
Information regarding your products and services and why you should choose them is good content for your site. However, an article composed of a list of the best possible choices in a certain business niche would be way better - a completely unbiased and interesting article will provide a great source of information on your clients.
Here’s one good example of a “The Top ___†article. The aim here isn’t promotion. It’s so you could drive more traffic into your site by providing the said information. As proof, try to look at the comment section below.Don’t Include Yourself
Third party reviewing sites get all the fun and traffic regarding these “Top 10†articles, however, that doesn’t mean you can’t do it yourself - like what was mentioned above. You could also try to make this type of article, this time based on your industry - but there’s a catch. You shouldn’t include yourself on the list.
Why? Because if you do so, no matter how unbiased you intended it to be, it will still look biased on the reader’s point of view since they’re reading it ON your site. They’ll simply consider it as promotional content and you’ll lose credibility from them.
Remember the main reason why you’re making your web content - because you want people to redirect to your site. You want more traffic and by providing the necessary information, you’re gaining it. And when they’re on your site, that is the perfect time and place to strike up a conversation with them. Here’s an example.Relevant “Ranking†Articles
Try to make articles about business niches relevant to your business. In a local area, clients would likely want to look for something other than what they are looking for primarily. If you’re an electronics shop retailer, you could try to make “The Top 10 Hardware Stores in (Location)†or something like that - this article about kitchen hardware is a good example. The more relevant a niche is to yours, the more likely it is for a client of that niche to look into your business as well.
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