Tips to Design Appealing & Informative Infographics

A graphical visual representation of data and information is called an infographic. Such information graphics have the power to break down complex information into simple stuff that can be easily understandable. This makes it very important for an Infographic to be well designed. Here are a few tips to design appealing and informative Infographics.

Tip #1

Understand your target audience

Before you begin to design an infographic it becomes very necessary for you to understand who your target audiences are. Knowing and understanding what they like and dislike will help you design better infographics. Say for example if you are going to design an infographic for children, you can use red color as children are attracted to this color. Similarly you can use fonts that appeal them; Comic Sans MS for instance. If you understand your target audience and design an infographic accordingly it will be well received among the target audience.

Tip #2

Ensure that there is a balance of elements

Various elements like content, images, statistics and graphics are used to convey facts, data and information. When you deal with such elements, you must ensure that all the elements are well placed in the infographic. Ensure that there is a balance in the various elements that you use in the infographic. Most importantly avoid squeezing in too many elements into a single infographic. Use the elements that you only need. If your infographic does not require an image or a diagram, do not forcefully introduce one into it. This will disturb the balance of the infographic.

Tip #3

Avoid information overload on your infographic

Alvin Toffler introduced the term information overload to describe the difficulty a person can have understanding something and making a decision when he is presented with too much information. This could happen to your target audience as well if your infographic has an over dosage of information. If you have too many statistics, facts, figures, data and information to present, you can create two infographics instead of just one. This way you will convey what you have to say and at the same time you will save your target audience from information overload.

Tip #4

Be creative while designing an infographic

Infographics are different from the charts that we see everywhere. They are mature and professional pictorial representation of statistics, facts, figures, data and information. It is alright to add an element of creativity to the infographic you create. You can experiment with various color combinations, use the fonts that are seldom being used in the world of print to design an infographic that stands out from the rest.

Tip #5

Leave a number or a website address for users

It is not possible for an infographic to contain all the information in it. Say for example if the infographic is about a product or a service, it will not be possible to compress all the information about the product or service. You can highlight the key features and benefits in the infographic. Ensure that you leave a contact number or a website address in the infographic from where users can obtain more information.

Creating an infographic is fun and interesting at the same time.