Business Blogging to Expand the Reach of your Brand

The stats prove that businesses with corporate blogs end up reaching out to a larger online audience than those who don’t have such an online platform. Blogs are not a place where you post long, boring updates about your company. A blog is a platform to take those boring updates, prep those properly, and present them to interested readers.

There is no shortage of readers on the web. However, the supply of quality content is not always consistent. That’s why your business blog needs to be the meeting point for customers and your company. Keep the readers informed and interested, and you will find your customer base growing.

Here are some ways you can improve your business blogging skills in order to improve your reach.

1. Consider your article to be a product. This is a good way of keeping your thoughts trained on the bigger picture. When do you buy a product? When it is required or if it really catches your eye.

In the same way, readers will only browse through blog posts that are interesting and have something worthwhile to offer. Respect the reader and put out content that you are proud of.

2. Do not get stuck in a rut. Just because you’re looking after a business blog doesn’t mean that it has to be drab and uninteresting. Think up creative topics that can somehow be related to your business.

This is not an easy task and it is very easy to get used to one kind of blog post. Make your business blog multi-dimensional by focusing on random topics. Keep it fresh.

3. Creating content instead of re-posting. Always try to use media content (images, videos, etc.) that has been created specifically for your business. This way your blog will be a storehouse of original material. The benefits are two-fold.

Firstly, enhanced SEO results are bound to pop up as a result of fresh content. Secondly, and more importantly, your blog will become a force to reckon with in the online world.

4. Make your company look cool. This might sound like a bad thing to do, but is an essential part of business blogging. Let the authors have full creative reign to make blog interaction as informal as possible.

Readers should feel that there’s a person with an individual writing style behind the blog post. Dry and boring posts will bear results along the same lines. Let the writers do what they do best.

5. Handle criticism well. The comments section of your blog is an important platform where your readers/customers will provide their feedback, all of which will not always be good. That’s why you need to be quick and smart in the way you respond.

When you find negative comments below a blog post, try to address the issue in a straightforward manner. If the complaint is real, you will have made a good impression.

6. The importance of sharing. If your business has a blog, then you must be having social media profiles as well as a website. Don’t forget to share your blog URL as a status update or tweet about the latest post.

Add share widgets to your blog so that readers can spread the word about your blog posts. Besides the usual Facebook, Digg and Twitter sharing tools, don’t forget about the new rage, Pinterest.

7. Only the best should go up. If you have a team of writers creating unique content for your blog, then make sure reviews are strict and edits are taken care of by the best. This way your business blog has only the best on it.

Don’t compromise on quality of content, ever. A number of blogs out there have more than two posts a day. This is useless if the content is below-par.

Choose a blog template depending on the kind of business you are blogging about. This way you won’t end up with something that is over-the-top. The right platform (Blogger, Tumblr, WordPress, etc.) is also important.

The six handy tips mentioned above should work well for rookie or experienced business bloggers. Sometimes, continuous blogging about products and services can become a little monotonous, but you need to spice things up every now and then.

This is a guest post by Ethan Millers of bw9.com, a site that offers savings and current information on the best comcast cable and comcast internet plans, as well as other Comcast.com services.