eCommerce websites can work a very long way if properly understood, but also if you can deliver the right product. However, before getting there, it is imperative to attain a desirable website design and functionality. If you think that your eCommerce website is a good extension to your real store, you are wrong. While it can function as an extension, it needs a lot of other particularities to keep visitors enticed, but also to underline credibility and professionalism. Only then you can finally think about conversions. In a world where most sellers are not actual eCommerce specialists, learning about the most common issues in this industry can help you ensure a top notch functionality. So why is not your website working like it should?