Panda update has brought many changes into the way SEO is done. There have always been SEOs who do not even have the right to call themselves that name because everything they do is aimed at securing easy money for their own pockets regardless of whether they provide any real benefit for the client, and this type of SEOs was targeted both with Penguin and Panda updates, and thatâs fine by everyone participating in the serious SEO community.
However, many sites which weren't at all shady got hit and at first, the webmasters had no idea what happened. In time, everybody started adjusting their websites to the new rules of the game. However, some things still remained unclear. The question in the title can be interpreted twofold, and we are going to answer both interpretations. Whether more is better, meaning whether content and link bulking is beneficial, is the first. The second refers to the need of some webmasters to overdo things. This often happens due to jumping on the bandwagon and overusing the tips and suggestions given by the experienced SEOs, which were supposed to be used prudently and moderately.
The Impact of Panda and Penguin
The Panda update was launched first, and it was aimed at getting rid of bad content. The Penguin update is younger, and it was aimed at bad backlinks. Both were intended to help provide better search results to the user. In theory, it was supposed to work, but different people had different experiences. On the one hand, there were cases of spammy websites which got through the updates unscathed. On the other hand, some solid proof says that spammy websites got slapped. But thatâs another story. What we are interested in is how things actually changed
The content requirements have become more strict. The content now needs to be fresh and relevant, while attracting organic traffic. Keeping it above 400 words per page has become something of a requirement. Visitor engagement gained more relevance. As you may see, all of these changes were aimed at providing better search results to the user and rewarding the websites who uphold the maxim âthe content is the kingâ. Penguin contributed to this content hype by posing certain link requirements. Now you need to get links from high-quality, relevant websites, preferably with substantial website authority in order to make progress. You need links from websites with good and engaging CONTENT.
So, now we are supposed to create as much content as we can, right
Well, it depends. This is where the first question gets answered. More is not necessarily better. These updates spawned dozens of recommendation, including doing guest blogging, creating viral content, getting all of your content shared all across social media, increasing the number of article submissions to quality websites, etc. However, balance is the key here, not quantity.
Balanced strategy is what you will benefit most from. Make sure every piece of content you develop is highly beneficial to your readers and created professionally, in a way which will entice your audience to respond. After you are sure of this, you need to have a strategy for each piece of content. Will you place it on your own blog, or as a guest post somewhere else? Submit it or keep it? Include link bait or not? These are just some of the questions you need answers to.
Integrating content marketing into your link building strategy will bring you better results. Think about which links you want to get and this will help you distribute the content properly. Include social media into your strategies, because social signals confirm the relevance of your website in the post-Panda world.
Above all, make sure both your content and your link profile look natural. Loving what you do and write about can only help. Focusing on creating good content deserving of a high-quality link is the best strategy, if you include taking care of all the little things Panda and Penguin need you to correct, and there are many case studies which confirms that.
As far as links are concerned, in the post-Panda world you can forget about link exchange schemes on a big scale, different link cloaking methods, endless directory submissions, link over-optimization such as exact matches between anchors and your preferred keywords, etc.
The answer to the second interpretation of the question from the title is that you shouldnât jump on the bandwagon. The recommendations experienced SEOs give are good, but think with your own head. Someone said guest blogging is a great thing, and suddenly everybody is doing it, possibly too much. Guest blogging is good and beneficial, but when done in combination with many other techniques in a strong strategy. You cannot only use guest blogging because it is good and expect great results. What usually happens is that when something is overused, Google reacts, and makes webmasters cut back on the usage of it. Think with your own head and develop your own strategy.
More Isnât Always Better
If you want to achieve results, you need to be able to go below the surface. You need to have a unique strategy for your website, which is in accordance with webmaster guidelines, but to do this, you need to know your subject matter and your visitors very well. Experiment, try, and just keep away from what you are sure will bring you nothing good, and you are on a good path. Keep it diverse!