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Why Responsive Web Designs are Mandatory In 2015?

Published on 27 April 15
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We all are aware that smartphones and tablets have invaded the web surfing - big time - and there are no chances of it getting back to a condition of previous days. Official figures suggest that internet usage through mobile devices say a dynamic increase as compared to usage through PCs. This should already ring a bell to all you out there - that this is a reason enough to have a Responsive Web Design in 2015. A website that is responsive - mobile friendly - multiple device compatible, is the only savior to accommodate this new digital landscape. Considering this demand, responsive websites are becoming the new standard of survival and status of web design and development.
Why Responsive Web Designs are Mandatory In 2015? - Image 1

Your Site has to be Much more than just a Mobile Site

Fluid, proportion-based grids, flexible images, and CSS3 media queries; these are a few of the components actively used for responsive web designing and development - all these to provide that optimized user experience across all the devices. Responsive web designs have prominent benefits to most of the businesses - far more than having a mobile site. The design empowers your entire website to completely adjust to all the devices - making the complete content available - along with a code that flawlessly accommodates several screen sizes and resolutions. Unlike a mobile site - these responsive websites offer a complete - information rich web experience, the one that consumers from todayâs generation expect from their product or service provider.

Expectation Setting for Viewers

Scenario where there is bare minimum information on your website - in the past - then it was fine. However; the times have changed and so have the mentality of the users and business owners. Now business owners believe that the users have grown demanding and hence a mobile website is supposed to be at par with the desktop website, and if in case they are better than the desktop sites - nothing like that. It clearly means that your users are expecting the full fledge experience of your desktop website on their hand held device or smartphones, which includes easy navigation, access to tolls such as search bar and shopping cart, empowerment to perform activities such as making purchases or submitting forms and so on.

Designers and developers working for businesses should not forget that a visitor on your website will view your site on multiple platforms, first on the desktop in his/her office, then on their smart phone during lunch break or tea time and then on their tablets at home - and believe me - they would find it really frustrating when your website appears and responds differently every time they visit your site. This is where a responsive website pitches in, making it easy for your customer to find - understand and share your content - creating an overall better User experience, that also enhances your brand image.

Reduced Loading Time and Bounce Rates

Bounce rate a stage where; BECAUSE your website is not working properly on the mobile devices of the users and they leave your page after just a few clicks - upon detecting high bounce rates GOOGLE is going to give your site a lower quality score and so rank it lower which will decrease your site traffic - and trust me that is not at all good for your brand image. A responsive design is at your disposal to reduce this bounce rate as the view your site adjusts to various devices and that too consistently. At the same time responsive sites refrain from using queries to redirect users to another URL - like a mobile only site does. This certainly reduces the load time on a page - increasing Googleâs and userâs trust in your site and brand - increasing the search rankings.

Its Googleâs verdict

In the recent past GOOGLE has been actively making changes in terms of favoring mobile friendly websites overall. November, 2014 - it integrated mobile friendly labels as part of search result descriptions to help users know that those particular sites were mobile friendly. Year 2015 - starting 21st April, GOOGLE will be using mobile friendliness as one of the important factors to rank your website. Though mobile only sites and responsive sites - both are likely to pass these tests - google openly recommends using responsive web designs versus a mobile only site. It also recommends webmasters to follow industry best practices when it comes to web design; including serving the same HTML for all devices and using media queries to decide rendering on each device. Moment of truth for marketers as media queries have been the back bone for them as it allows websites to adapt to various screen sizes.