Your Site has to be Much more than just a Mobile Site
Fluid, proportion-based grids, flexible images, and CSS3 media queries; these are a few of the components actively used for responsive web designing and development - all these to provide that optimized user experience across all the devices. Responsive web designs have prominent benefits to most of the businesses - far more than having a mobile site. The design empowers your entire website to completely adjust to all the devices - making the complete content available - along with a code that flawlessly accommodates several screen sizes and resolutions. Unlike a mobile site - these responsive websites offer a complete - information rich web experience, the one that consumers from todayâ€™s generation expect from their product or service provider.
Expectation Setting for Viewers
Scenario where there is bare minimum information on your website - in the past - then it was fine. However; the times have changed and so have the mentality of the users and business owners. Now business owners believe that the users have grown demanding and hence a mobile website is supposed to be at par with the desktop website, and if in case they are better than the desktop sites - nothing like that. It clearly means that your users are expecting the full fledge experience of your desktop website on their hand held device or smartphones, which includes easy navigation, access to tolls such as search bar and shopping cart, empowerment to perform activities such as making purchases or submitting forms and so on.
Designers and developers working for businesses should not forget that a visitor on your website will view your site on multiple platforms, first on the desktop in his/her office, then on their smart phone during lunch break or tea time and then on their tablets at home - and believe me - they would find it really frustrating when your website appears and responds differently every time they visit your site. This is where a responsive website pitches in, making it easy for your customer to find - understand and share your content - creating an overall better User experience, that also enhances your brand image.
Reduced Loading Time and Bounce Rates
Bounce rate a stage where; BECAUSE your website is not working properly on the mobile devices of the users and they leave your page after just a few clicks - upon detecting high bounce rates GOOGLE is going to give your site a lower quality score and so rank it lower which will decrease your site traffic - and trust me that is not at all good for your brand image. A responsive design is at your disposal to reduce this bounce rate as the view your site adjusts to various devices and that too consistently. At the same time responsive sites refrain from using queries to redirect users to another URL - like a mobile only site does. This certainly reduces the load time on a page - increasing Googleâ€™s and userâ€™s trust in your site and brand - increasing the search rankings.
Its Googleâ€™s verdict