The cloud is a revolutionary IT concept that enables businesses of any size to have Enterprise-quality infrastructure for their mission-critical applications in a matter of minutes with no large capital expenses involved. Because of this, there are now ways for organizations of any size or type to leverage the technology and scale to the needs of their consumers. This also means that many more organizations have plans to get connected to the cloud and leverage it, but how to take advantage of the technology requires some additional thought.
Some companies will use the cloud to plug-in to services hosted by other firms to take care of elements of the business that might not necessarily be core to the company, such as accounting or human resources. By taking advantage of the services available from these providers, these smaller companies (or branches of larger companies looking to test their feet in new waters) will be able to hit the ground running focused on their product instead of administering to their business. Regardless of whether these plug-in services are virtual servers, email hosting, or CRM, this is a great opportunity for businesses to get running without requiring the full, business infrastructure in place.
Other companies will take advantage of the cloud by working to share talents with people from around the cloud, working together to create a complete solution, or perhaps to build solutions in completely different fields by using their talents in different ways. For example, let’s take a Social Media Manager and an Application Developer working together because they found each other on LinkedIn. The social media manager will work on promoting their marketing business by using tools built by the developer to get a better view of what is going on in the core networks such as Facebook or Twitter. The developer will instead use the same tool to identify new areas where she can build applications to serve new markets. In this way the two entities can work together, promote their solution, and develop their core solution as well.
Smaller companies may even attempt to tackle larger organizations by using the new technologies available to build an edge that makes them unique and gives them a strong market position in comparison to the existing entities. A good example of this might be your local artisan brewer - spirits and beers have existing for thousands of years, and the core brands can be decades or even centuries old. However, an entrepreneur with an eye for what people want and a desire to leverage the tools at his disposal (a small VM to manage his website, and an eye on social media, among other things) can and often times does compete with brands that have been around since the brewer’s grandparents were savoring spirits - and the brewer just might be winning the local hearts and minds over the traditional market holders.
Finally, the cloud enables individuals who wish to try out business or offer freelance services such as crafts or website development to do so in addition to their 9-to-5 world. There are countless business professionals who run side businesses for the fun of their hobby or to generate additional revenue, and all of these organizations can take advantage of cloud-based tools to meet their goals or find their new client base. Regardless of what type of business these individuals seek to get into, there is something very enjoyable about being able to profit off what one might consider a pastime. 
Alejandro
