Ever increasing population has internet capable Mobiles -This is bare truth and these users are going to increase even more as mobile phones with smart technology are getting in the reach of most of the population. A hardcore marketing expert will also suggest you the same thing as you can’t afford to lose the large clientele using smart phones for internet browsing and even shopping. As a business owner you have high potential clients waiting who wish to browse internet using their smart phones. Here are some statistics to prove the above point.
- Google searches hit from mobile devices cover 20% of the total searches
- During last year, local searches through mobile browsers increased to 50%
- People have already started using their smart phone for online shopping. 60% of people give positive feedback for the businesses having up-to-date mobile version.
User experience is important -
Gone are the days when glossy attractive website would get more conversions than other simpler ones. Today users are getting smarter and are looking for great user experience rather than the glow or extravagance of your business website. They prefer most intuitive experience for making their online deals. One aspect of great user experience is how compatible your website is? If your website is available for users on all devices then UX value increases for sure.
Following are the ways by which you can ensure device compatibility for your website -
- Use responsive web design templates
- Create different versions for desktop and mobile users
- Use dynamic serving
It is important to look at the current trends for running your business with good profit margins. After all you have to reach to the customers where they are.