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Getting a new website - where to start for business owners

Published on 05 May 15

There are millions upon millions of pages worth of information on the internet. There is old information, real-time information and websites that are just about to launch. Gone are the days where you would need phone books and encyclopaedias to find companies and information, it is at the touch of a button. With all of that said, your company website is becoming increasingly more important when it comes to new sales.

When you go to the website you donât make a judgement on the content right off of the bat. The first thing you look at is the design. Is it modern? Does it look nice? All of those questions are asked. Then there are the barebones questions: is this readable? In some cases thatâs a no. Itâs not as rare as it should be. If you take a look at your current company website it might not be exactly what conveys a message of cool, respectable and modern. Maybe it looks out of date in a way that people wonder if youâre still around.

So you need a website. What are you options?

Have it made for you

This is the easier and yet more expensive route (usually). Professional web designer and developers (yes there is a difference) will usually charge a fair amount for a large job. In the modern age, there are thousands of quality of designers and developers that want to make sure your website.

If you live in Sussex, you might look up Website development in Sussex and get millions of results. Thatâs if you want to go the route of working with someone in person. These companies will usually work better with you as opposed to a freelancer but have higher costs.

On the other hand you might want to look for a freelancer online. Freelancers often work out of their homes or shared office space and will do whatever they can to look for repeat clientele. This usually involves giving their 100% to all of their clients. One of the downsides to looking for some freelances might be their inability to find time to work on your project. You might get turned down by your preferred freelancer if they have a lot of work, leaving you back at square one.

Thatâs when you have the decision to make: do you want to go back to looking to hire out or do you want to learn a new skill.

Make it yourself

If youâre a small company you might want to consider making your own website. The learning curve to web development has become significantly smaller with a number of different sites opening up in an attempt to make the process easier. On the other hand, they donât give complete freedom to those that donât know what youâre doing.

However - with a simple good search - you will be able to find hundreds of quality sites dedicated to teaching you how to make a quality website.

It wonât be that easy. As with anything web design takes a lot of time to get at. While in a lot of scenarios you will be able to make that timeline as short as possible, you will still be looking at a significant amount of time until you can make a quality website.

Another issue with this is when you look at Search Engine Optimization.

Due to the size of the internet, search engines have to crawl tens of thousands of pages a second and itâs not really applicable to list the sites in alphabetical order. Take Google for example: Google has their own algorithm specifically designed to rank websites based on their content and their metadata, as well as links to their content from other highly trusted websites. This leads to sites having a higher ranking. This isnât an easy thing to get a handle on when you are just starting out.

For example, let's take some of the new marijuana dispensaries in Colorado. While they may have put their business online for informational purposes, they may have to submit their listing to places like Denver Weed in order to realize better search results.

So work out your budget. Itâs a hard decision replacing an old website. Many people will prefer to go the easier route of outsourcing their problem and having a website that they wonât have to worry about. Although, if youâre the kind of business owner that knows exactly what you want, you might be better of looking into learning and taking the big step of learning web design and development.

This blog is listed under Development & Implementations and Mobility Community

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