4 Tips on Overcoming SaaS Marketing Hurdles
Published on 02 June 15
James
0
The Software as a Service (SaaS) industry is currently one of the fastest growing sectors in the world economy. SaaS revenue is projected to skyrocket to $32.8 billion by the year 2016. Marketers in the SaaS field are faced with tough challenges that most find impossible to overcome.
Obstacles, such as the ones in the SaaS field, can be bulldozed to the ground given the right techniques and sufficient amount of working knowledge. With that being said, here are 4 pieces of advice that will prove to be handy to any SaaS marketer under the current global circumstances.
Obstacles, such as the ones in the SaaS field, can be bulldozed to the ground given the right techniques and sufficient amount of working knowledge. With that being said, here are 4 pieces of advice that will prove to be handy to any SaaS marketer under the current global circumstances.
1) Highlight the Service, not the Software
When you get people to sign for you, chances are that they are more inclined to the quality of the service that you have on offer instead of the uniqueness of the interface or the dashboard. Their longevity as customers will solely depend on how long you can maintain the high standards of your service.
2) Lower CoCA
The Cost of Customer Acquisition is something that can spiral upward beyond your control. In such a situation, your business will be on the verge of an absolute disaster. Therefore, it is obligatory for you to constantly come up with new ways to limit the cost of bringing in new customers. This includes everything from lowering the cost of sales, marketing, operating expenses, research and development. Lead nurturing campaigns and marketing automation are two of the simplest and easiest ways to bring down the CoCA.
3) Enhance LTV by being Selective
In the SaaS business, it is important that the customers you have brought in, remain in business with you for a considerable number of months. If they leave too early, they will end up costing your profits. Therefore, you need to invest time, energy, and money in keeping your existing customers happy and satisfied. Once these customers stay on board with you, they are likely to go on to provide the most LTV or lifetime value for your company. With that being said, it’s not only about working hard to gratify your customers. You need to handpick customers that have the potential to maximize your LTV.
4) Getting on the Radar
Starting off the blocks with a new product can be a slow and tiresome process for any business, but it is particularly more difficult for a SaaS company. Do not simply concentrate on developing your product. You need to pay attention to devising the perfect kick start campaign for the product as well. Creating a steady flow of compelling content can help you make a positive impression in the minds of the thought leaders and dignified figures in the industry. Thus, when the time for the launch of your product arrives, you will be in a better position to make your organization standout from the rest.
Following these simple pointers can prove to be the difference between a SaaS company that falls back in line and one that storms ahead of the competition
http://blog.loginradius.com/2014/12/4-ways-slash-customer-acquisition-cost/
Boosting user acquisition by reducing customer acquisition cost is an ongoing mission that all successful companies commit to. These 4 tips will help.
http://www.gumarketing.com/connecting-customers-business/
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