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Do Colours Play Any Role in a Good Website Design?

Published on 10 April 13
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Colours are the most essential aspect of any website designing. It plays a basic job in creating the desired effect on the visitors in designing of websites. There are quite other aspects of effective colour combinations which help achieve effective web pages. Picking the right set of colours can work wonders in creating the effect upon the viewers. Website designers create an original and unique style of a site to arouse desired emotions upon the viewers and it is decided by the choice and the pattern of colour choices they select. Colors are one of the controlling gears and an important factor playing a dominant role in a good website design.
Do Colours Play Any Role in a Good Website Design? - Image 1
Image source: Kozzi Inc
What Do We Achieve?

  • By applying the right colours, it can achieve the most positive feedback from the visitors like the right combination can help them focus more on the website, it can arouse the right kind of emotions into the visitors, it can efficiently communicate the message and invite them and can give them unconscious suggestions, can create a expanded view and can be added as a component of convenience.

  • The choice of precise colours will facilitate the designers to offer visitors some encouraging psychological effects. They leave a great impact upon the viewers and offer powerful stimulations. Positive colors can change their mood and awaken feelings. Each colour has a different psychological effect like the red excites warm emotions whereas the blue soothes the mind. Thus, the different colour effect can be exploited to rouse certain psychological effects on a web page.

  • The use of the right kind of colours can even control the behaviours of the users and can even direct users’ reactions to definite elements and thereby inspire them to carry out desired actions. You can actually help guide users through the web pages of a website, using color and other elements. This is done by using certain applications that will guide users through the actions you wish them to take.

  • Any website desires to inspire their visitors to take certain actions by directing them to the desired web pages. Therefore it is absolutely vital that the web pages are as loaded with important information and eye-catching as possible to make the readers stay there for extended durations. This can be achieved by integrating the right kind of colour combinations and thereby influencing the visitors unconsciously.

  • By igniting the right kind of sensory experience, you can achieve the desired results and attract the visitors’ attention. By using the rich and bright colours in certain areas of focus where the vital information is, you can leave the other areas in calm colours.
Importance of Color:

Colours play a very crucial role in communicating information to the visitors. Subtle colors may draw in more readers as they offer a good reading experience. Considering these factors, you can design a better website.


About Smartkathy:

I am a professional writer with an experience of five years and is associated with a web design company in UK for content writing. I love to share my knowledge and exchange new ideas. You can read another interesting post of mine. Here you go: http://www.spoke.com/topics/how-to-design-the-web-your-way-into-the-new-era-515191423ae4b27d4b014fa9
This blog is listed under Peripherals Community

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