on 10 September 18
Optimizing the website and its content is important if you want to make your website popular on the search engines. Visibility on virtual platforms helps you gain access to profits. If you induce your rankings, you will gain more sales, which is the ultimate aim of any business.
Joomla has been developed while inducing a sense of SEO within it. It has the flexibility that can be used to optimize the pages within a particular website with ease. You will be able to build your SEO using the built-in techniques that are available with this platform. Here are some quick tips for the version 3.4 that may help you optimize your website.
Work on URLs
Your URLS are the first connect that you establish with the search engine. You have options like search engine friendly URLs and URL rewriting, which will help you create short URLs that you can use across the website. You will need to enable these settings within the website.
Work on Titles
You have the ability to decide what's seen by the viewers when a search query matches the post you have written. Generally, you have the option of entering a title, Meta description as well as Meta keywords that will help you optimize the search results. Whenever the search query matches your post, it will be displayed with all the mentioned elements. There are some best practices that will help you modify the results according the queries conducted by people on search engines
Title: Restrict the title of your post to 45 characters (maximum). You will see that search engines tend to truncate the extra words, and show only those 45 characters. 45 characters, according to developers are enough to grab eyeballs.
Meta Description: Ideally, you should enter 140 characters to your description. SERPs have a habit of truncating anything that goes over 140 characters, and if you write something important after that, your user won't have a chance of reading it. Anyway reading something beyond 140 characters can bore them to death!
With Joomla templates, you are more than likely to find built in breadcrumbs. With this functionality added, users and search engines have a joy ride when it comes to navigation. It does give the search engine a complete understanding of your site, and helps it understand the navigation.
You won't find a built-in tool with Joomla that will help you in creating sitemap, specifically for XML formats. But, you have some components that you can use like mapX, Aimy sitemap or OSMap, which are available for free. With a sitemap in place, you are allowing search engines to index your site, and easily navigate the users to the point of search. You can even create a static xml sitemap, in case you have a closed structure. Target the xml sitemap according to the kind of website you are developing.