What is The Real Deal between SEO and Internet Marketing 101

Business marketing has now shifted trends from traditional marketing to internet marketing. It is undeniable that the people’s behaviors and preferences have brought about the shift in the modes of marketing. Because of this shift, businesses are forced to go with the flow and also employ their own online marketing campaign. Some people might wonder whether or not search engine optimization or SEO and internet marketing are the same. Both are not the same. However, it can be said that SEO is a type of internet marketing.

To understand this topic better, it is helpful to understand what internet marketing is and identify its different types. Internet marketing is an inbound marketing strategy wherein the marketing campaign is aimed at aiding prospective clients and customers in finding businesses, products, and services. This is known as inbound because the marketing campaign is targeted to those people who already have knowledge about a particular business, product, or service. Since they know of the existence of the business, products and services, online marketing campaign is the channel used to help them find such businesses. Unlike in outbound marketing, such as traditional marketing - advertisements on the television, radio, newspapers, brochures, and other similar modes, the goal is to reach out to everyone in the market without even knowing if the people know about their products and services, hoping that the message of the marketing campaign will be able to reach their target market and hopefully increase sales.

These are some of the popular types of internet marketing:

1. Creating and maintaining your own website.

Having a website is a necessity if a business aims to reach out to connect to people who are trying to find certain products or services. A website should ideally contain text or information about a business’ products or services and also other information on how they can contact the establishment for more information or for placing orders. Photos, audio, and videos may also be added to make the website more entertaining. Remember that having complete information about the Contact Information of the business is vital because this is one way of ensuring prospective clients or customers that the business truly does exist and that the business is serious when it comes to business transactions. Hence, this is a very good way of increasing sales.

2. SEO marketing

Having a website is not enough. Because competition in the business world is inevitable, it would be very helpful if SEO techniques are employed so that the website will be more visible, such as ranking high in search engine results page or SERP. It may take a while before seeing improvements or changes in SERPs, but this will definitely bring about an increase in the sales and profits in no time. There is no one perfect method for all websites, but instead, remember to always monitor both your own website and your competitors as to the progress and changes in the ranking and also as to keywords, back links, contents, and other relevant data so that this can give you an edge and it can help you rise above the competition.

3. Email marketing

A business should always be careful when it comes to email marketing. There is no doubt that this is one effective method. Email accounts of clients or customers can be obtained through themselves, signing up to receive updates, and it may also be purchased. Remember that not everyone will be pleased when businesses always flood emails. Make sure that the emails being sent out will not be too imposing and burdensome on the prospective customers and clients.

4. Social media marketing

This is one of the most effective ways that businesses can increase their visibility. What is so good about social media marketing is that one is able to engage prospective clients and customers without having to invest so much. However, it is to be kept in mind that social media marketing is very crucial. One post or comment can lead to a disaster. Remember not to post several times a day and that it is not about the number of people who like it, but what matters most is that visitors will become loyal customers who can help increase sales. Social media marketing is also a very effective way of increasing a website’s traffic because of the vast number of people who are using social media, thus increasing ranks of websites in SERPs. It is so much easier for people to find businesses through this because almost everyone has their own accounts.

Therefore, it can be said that search engine optimization and internet marketing are 2 different creatures but both should work hand-in-hand in order for the online marketing campaigns to take full effect.