on 19 October 18
Magento is one of the most frequently chosen options to have an e-commerce store for the feature rich environment that it comes in. But many of the business owners choose to have a Magento expert to manage their e-commerce store as they have other important faculties also to take care of. Why? The store owner is unaware of the process of adding new products to the store and managing a whole lot of other activities. So, they opine that having a Magento expert will ease out the entire process. He is of the opinion that there is a lot of coding and designing that goes into it.
However, the truth remains that you do not need to have a developer or a programmer to run your store. They would definitely not want to get restricted to doing simple jobs like displaying products, changing content or sending out promotional offers. The team of Magento developers are required for bigger issues or to develop something more effective such as adding extra features and functionality. So, to run a Magento e-commerce store, you will have to develop the skills rather than depend on a developer or a programmer. The store owner does not have to excel or have an idea of coding or designing in order to run his Magento store. Then, what does he need to have so that he can run his store effectively?
Skills Needed for Successfully Running a Magento Store
One look at the way big e-commerce stores manage their store will throw adequate light on the kind of skills that one needs to possess for running the store. The skills we are going to understand here will be shared between the team members in huge businesses whereas, will be managed by a single individual when the store is just a start up one or a small or mid-sized business.
- Importance of Online Marketing: First and foremost, you need to get a good grasp of marketing online. Being in a business, you sure must be aware of the necessary marketing and advertising campaigns that you need to take care of so that your business reaches every door step or rather every target group. The store owner needs to get an understanding regarding the way websites would reach the target audience. You may have the website up and running but what is the use if the target group does not visit your website even once? The store owner can think of various techniques like email marketing, social media, search engine marketing and pay per click campaigns to get the website acquainted with the target group.
- Photoshop Skills: Knowledge in Photoshop will help the store owner to update pictures related to fresh stock and also keep the images coming and the promotions also fresh and coming. You need not be an expert in the field but just understand the relevance and importance of images on the Internet. You can also understand the importance of giving a closer look and hence you can learn how to crop them and also add some text over the images.
- Content Writing Skills: It is extremely important that you entice your audience with the right kind of presentation. It is through your description that you will be able to make an impact on the minds of the visitors which will push them towards buying a product from your website. A good description will help the store owner in the long run as it has the ability to get you more customers. This system appears to hold good for all those items that need some superior level of explanation to the customers.
- Merchandising Skills: It is extremely essential to understand how and where a given product should be introduced to the customer. You can make an offline store comparison to an online store comparison and then arrive at a decision as to where you could have the placement of the different products. Through these skills you can also plan the promotions so as to drive more number of customers into buying the products.
- Consistent Follow-up: You need to be patient enough to follow-up till the entire sale is closed when there is an order. Right from time the payment is made to the time the product is delivered to the customer, when you keep a follow-up and offer a good customer service, there is all likeliness that the shoppers will come back to you soon for other products too that are available at your store.
- Be Fluent in your Communication: This fluency need not be oral but can also be written too. There are quite a number of grievances against ecommerce stores. A lot of dissatisfaction may come in if the communication is not proper. When you are having a Magento e-commerce store on hand, you can rest assured that it comes in with in-built emails that will help you communicate with the customer at regular intervals.
Well, a little bit of information on Magento file structures should be able to see you through to handle any kind of glitches that may come up. To have a store run smoothly is definitely a challenge and a skill too. Magento, in that sense, brings in with it a lot of convenience to the store owner and hence gives less burden on the store owner. Someone who has an aptitude for quick learning will be able to learn and master the same within no time at all.
In case, if you want to add custom functionality to your store or you wish to add a specific advance feature, then perhaps you may need a Magento developer. Contact a Magento e-commerce agency which can do that for you as per your requirement.