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Developing a Mobile website is must Now for every Business

Published on 12 June 15
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Having business website is must for you. If you have designed your website some time back then it is time for upgrading it for mobile optimization. Gone are the days when people used to visit your website from laptop or desktop computers. Now your customers are getting smarter and expecting you to change your way. People are using smart gadgets like tablets, smart phones instead of desktop or laptop computers to browse internet or social media. So if you wish to run your business successfully then you just can’t afford to have a website that is not accessible from mobile devices. Current trend shows that mobile internet is going to be more powerful in coming days and people will prefer to use hand held devices than others. If you have not taken serious steps towards making your website mobile friendly then here are some points for your benefit -
Developing a Mobile website is must Now for every Business - Image 1
  1. Create responsive website - having a website that responds to user’s display or screen configuration is best way to make your website appear correctly on all devices. This should be your first priority. Having a website that is perfectly suitable for all users including desktop, laptop or mobile is the best way. You shouldn’t create multiple versions of your website for each of the device users as it can be very cumbersome to maintain. With responsive design methodology, mobile versions of your website use images with optimized sizes so that user do not need to wait for loading large images. Mobile internet might be slower as compared to other devices so you must take utmost care for users browsing from mobile devices.
  2. Be on Google Maps - Placing your business on Google maps is another task on your priority list. People search for local businesses and their physical location in the city. Your address along with other information on Google map can prove beneficial to increase number of customers. for registering your business on Google maps you have to go through process of adding your information and getting it verified by the representative. Once verification is done successfully, you can add other valuable information such as working days, working hours, items you sell, average prices of the items available etc. Potential customers will trust you once they see your location on Google maps.
  3. Put relevant and crisp information - people browsing from their mobile devices have some limitation on screen sizes. So putting long boring text matter on your web pages might turn off the visitor and he might not be able to find piece of information he is looking for. Information such as mobile/contact number, email, physical address with directions should be available on every page at a noticeable place.
  4. Add text links along with buttons - User on mobile is going to use his finger to tap on the link or menu button. You must provide sufficient space around the link to tap. Otherwise browsing a website from mobile can be frustrating experience for mobile users.
  5. Keep on testing - Even if your website is feature rich and aided with responsive design, some small flaws may make it a complete mess. So keep on testing it on different devices often to find out issues.
Above mentioned tips can help you survive in the mobile era for sure. But you are required to take some other initiatives such as building app and uploading it to playstore to take full advantage of mobile marketing strategies.

If you really interested to know more mobile website or Responsive Website Development, Do get in touch with us. We are website development specialists in India; that focuses on development solutions as per the client’s needs across the globe.
This blog is listed under Development & Implementations Community

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