Effective Ways to Get More Out of Twitter
Published on 15 June 15
Sheena0
Do you have something to say? Is it a viewpoint, an opinion, a product review, or publicity for your brand that you want others to lend their ears too? Well, you’ve got to learn how to tweet!
Twitter is a perfect broadcast medium - with a character limit of 140, wherein content should stay precise, hard-hitting and straightforward. For you to get more clicks in Twitter or for a better click-through rate, you need to have an intimate understanding of Twitter marketing strategies.
One of the best Twitter tips or perhaps the most basic one is to ask a marketer to realize what his audience lusts for! Twitter’s statistics proclaimed that 255 million active ‘Tweeple’ generate almost 500 million tweets per day, and link clicks account for most of the user-interactions. The image below shows what exactly people look for on Twitter:
What do people search for on Twitter? (Picture Courtesy: http://www.fastcompany.com/3030462/work-smart/twitter-101-how-to-get-more-clicks-retweets-and-reach)
So what are the best Twitter tips that you should follow to get more clicks on Twitter? Here are the few essential ones:1. Persuade your audience through attractive writing.
Fix your tone, analyze your customers, look into their needs, think and finally tweet. Your words need to be enticing and conversational, so talk to as if you are engaging them in a conversation. Don’t go on blowing the trumpet of your brand but be the voice of it. Remember, the best headlines are the ones that create curiosity. Furthermore, proper choice of words does matter!
2. Place links after the first 25% of your tweets and by ending with hashtags.
Your tweets should be like catch lines - brief, catchy and measured. The very essence of tweet lies on its brevity so make use of that to make readers long for your tweets. Besides, never forget to add hashtags at the end because they always matter.
3. Use viral words.
Twitter has a unique power. It can amplify the message in your tweets through incessant retweets. Studies have revealed that action words or verbs, and not nouns generate more buzz on Twitter. One of the best Twitter tips is by tapping into the potential of ‘retweet-able’ words or phrases like superlative adjectives to get your content across.
Need a little help? Consider the five most retweetable words here: You, Twitter, please, retweet and post.
4. Use exclamation marks.
Well, it’s not an advice to follow this, but exclamation marks spice up your tweets! And who doesn’t like some spice, right?
5. Post when most of your followers are online.
Know when to post. It’s generally on weekends, in the evenings after a day’s hard work, or in the afternoons that you get more clicks on Twitter so time out your Twitter marketing strategies judiciously.
6. Tweet within 120 - 130 characters.
The length matters! Social media wizard, Dan Zarella found that tweets between 120 - 130 characters have the highest click-through rates.
7. Tag others using ‘@’.
Tweet engages others through the ‘@’ or ‘via’ tags along with the usernames. They generate more clicks.
Twitter can be your effective mouthpiece. Whether you are a brand enthusiast, an SEO marketer, a business owner or a person from other walks of life, who wants to make it big on Twitter, just be sure to keep these points in mind!
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