Improve Your SEO By Improving Your Links
Published on 17 June 15
Eve0
Reaching out to a target audience can be difficult for any new site on the internet. Different sites employ different tactics to get on the top like spending an immense amount of money and trying both unethical and legit means. Unlike those methods, SEO (Search Engine Optimization) is one of the cheapest and most effective tactics to help your site rise as being prioritized among search engine results. So far, SEO has been very successful in helping new and existing sites grow by improving their position in the search results.
According to statistics, about 90% of online experiences start from a web search and about 70% of online shopping begin with a search engine. Therefore, the power of search engines in determining your online presence cannot be simply neglected. How search engines work
Most search engines use tools or algorithms called ‘spiders’ and ‘crawlers’. They gather information by visiting and scanning different websites The ‘crawlers’ scan the content, various keywords and tags. They help determine the relevance of a page during a web search for a specific term. On the other hand, the ‘spiders’ examine the link building features of different links between the site to other sites. Improving links and link building can increase your chances being seen. A greater number of links to the page translates to better chances of being prioritized on a search result roster. The information collected by the two algorithms, the crawlers and the spiders, play the biggest role in determining the position of a webpage on search results.
Numerous SEO methods are available for use, such as using metadata, which strategically place keywords, etc. Nevertheless, link building and improving links are a couple of the most effective tactics. Here are some interesting ways to enhance your SEO by improving links:1. Obtain help from your social circle
According to the 2014 repost from Searchmetrics.com, social media shares were one of the biggest factors that helped sites get higher ranks in search engine results. The reason behind this is obvious - a greater number of shares mean a greater number of inbound links. Moreover, since social media sites are usually quite popular themselves, the weight of the link can drastically increase. It was also seen that shares from Google+ were more significant than that of other social media sites.
This phenomenon is one of the major reasons why most sites have built in options for social sharing of the page on websites like Facebook, Twitter, Pinterest and other similar sites - because it helps in improving the page’s links. You should therefore supplement your site with the same options to help it grow.
2. Hang out with the cool kids
It is general knowledge that a reference letter from a powerful and influential person will give you a greater lead when applying for a job or a certain position. The search engines work in a similar manner. When you get links from a popular and influential site, the spiders will automatically treat you as ‘more important’. Therefore, it helps to get linked to major sites such as Facebook, Wikipedia, YouTube, etc. No doubt, these sites are teeming with links to different web pages, probably running in millions.
Improve your links by adding a link to your site on the ‘big’ websites whenever you can. The description panels of your YouTube channel or Facebook page are some important examples. However, try not to spam, as they might not necessarily work in your favor.
3. Ensure your freshness
Having great content and high amount of links will take you higher in the search engine rankings, but that alone won’t keep you there. Many sites that were once the most clicked-on links in the search engine results are now difficult to find even on the tenth page. This happens because links tend to degrade over time. Therefore, you need to improve your links by regularly refreshing and adding new links, not to mention doing the same with your content as well.
This is an important factor for your SEO as search engines tend to use the ‘freshness’ of your links’ signals to determine the relevance and popularity of your site. Thus, you need to keep your links updated to maintain the relevance of your site.4. Make partners and keep them
Getting featured on another site with a link to your own is undoubtedly a great way to earn links. However, no site will do this for you unless you pay them or do something enormously great for them. Asking the internet giants like Yahoo or Facebook to feature you might be too far-fetched an idea if you’re still a small-scale or rising site. This is where the concept of partnership comes to the rescue.
Being partners with other sites is a far cheaper option and a highly effective method of building links for your site. You get space in the partner’s corner of their WebPages in return for the same favor and can build more links by featuring some of their pages or blog posts on your own site, with them doing the same. This method is a win-win situation for both parties.5. Do some Sponsorships
Now, unless you are pretty well off, this option might not look very appealing to you. However, sponsorship doesn’t always mean throwing in large sums of money for a little credit. You can provide sponsorships for much less if you aim for local businesses or small scale events. Events such as a bake sale or inter-school competitions are some easy options. Most of these events have their own webpage and even a little sponsorship will get you featured there (unless they really lack courtesy), giving you the dual benefit of publicity and backlinks.
This blog is listed under
Development & Implementations
and E-Commerce
Community
Related Posts:
Post a Comment
