Check again & again before you go live with your website
Published on 23 June 15
Helios0
Today every business owner is looking for opening online shop to reach millions of users online. Many of them take this leap but fail to see success in the online market. It is not the case that they lack in efforts or budgets, but what they skip is the proper testing for major issues caused by very minor things. Here is the list of such issues which you must check again and again before launching your stores.
- Monitoring Tools - Very few business owners understand the importance of having latest, descriptive, statistical monitoring tools. Others look at it as additional charges in website development. Setting up best statistical tool that generates high value data is as important as developing an attractive website with best user experience. With such powerful monitoring tool at your hand you can check customer traits, bounce rates and various other parameters.
- Promotion - once you are stepped in the market to sell products, do not keep mum. Talk about it at every possible platform and let people start discussing about your venture. Create lots of buzz about your venture and raise curiosity of the crowd. Social media marketing is one of the best strategies for marketing your web store even before it is launched. Competition is unavoidable but you can establish your brand with correct marketing and promotion style.
- Regular Back-ups - Generally every web host provides automatic backup scripts for your files and database. But most of the businessmen just ignore this feature and continue making updates to their store website. In the world of total uncertainty you must expect the worst things to happen with your business website and make back up plan ready. Your website might get hacked or server might get down. With the latest backup downloaded on your PC or laptop you can re establish your website within few hours.
- Presentation and Overall User Experience - Display your products in highly attractive manner to catch user’s attention. Basically products are your prime actors and other elements on your website are just supporting cast. Make them prominent and exhibit every product feature visible to potential buyers. Let your product description speak with your customers and create the impact.
- Check out and Shipping Pages - These two are the crucial and tricky part of your sales process. You must check them again and again to remove any minor issue. You are making so many efforts to drive your users to these pages and pushing them towards conversion. So these two pages must be totally flawless so that user do not go back or skip the shopping process due to problems.
- Dead Links - This is totally unpleasant surprise for your visitors. If a person clicks on the link and it opens as a 404 Page not found error page then it is annoying experience. The visitor might immediately close the tab containing your web store link and probably does not come back in future. This is rarely possible case but you must keep tight check with automatic deal link checker program.
All the above mentioned issues might arise on any of the established websites too. These checks are must before actually launching the stores and every online business owner must keep on checking and validating the data present on their website on a regular basis.
If you want more web development tips, tricks and to do check list from a web development experts, do get in touch with us.
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