Facebook is Essential for Your Success. Read this to find out why.
Published on 02 July 15
Sheena0
Facebook is the biggest social media site today and you have access to its billion users. No other social media platform has the breadth of users and functions as Facebook. It has the chat, messaging, social and business networking, file sharing, games and useful apps. Few, if any, of the other social networking sites have everything the way Facebook does. You can use all of these tools to help market your brand and they are all together on Facebook.
As a new start-up, you want the maximum amount of exposure to bring in the business. After researching on marketing and product promotion, you recognize the need to use social media to engage your audience. Open your tool kit of Facebook essential skills and get to work. It will be worth it.
Why is achieving success through facebook so important?
Your business sits in the center of a web and your success or failure
depends on how well you weave that through Facebook.
A Vast Network - If you have a Facebook profile, you already have a network to start with. Your existing network may not be the group you are targeting but you already know how the system works. Once you set up your business page, look for the people, companies and groups that will help you in promoting your business. However, do not discount your personal network for they will be of more assistance than you may think.
Marketing Budget - When you first start your business, blog or website, you may not have a budget for marketing but by working through Facebook, you are creating a marketing strategy that relies on word of mouth, association and appeal.
Interactive Marketing - Potential customers know better than to believe the words in the ad campaign. Marketing has become a dialogue between seller and buyer rather than a monologue on how brilliant you are. Social Media has become the home of two-way communication.
Peer Interaction, Liking and Sharing - Look at the image above and imagine the possibilities of just a small proportion of your network clicking ‘Like’ or ‘share’. When one of your contacts likes or shares your posts, everyone in their contacts sees what they ‘liked’.
More than just an ad campaign - You cannot fill a Facebook page with ads for your product and expect to gain an instant following. The general guideline is to maintain an 80-20% split, 20% advertising and 80% information, education and inspiration. However, the 80% should relate to the same topic and general theme of the service you provide.
Inform people about the concept. Educate them on using it and inspire them to use yours. Even people with no interest in your product might change their mind in the other 80% of your Facebook page and will share it with others.
Why you need a set of ‘Facebook Essential Skills’?
In order to achieve success, you need to have access to a set of Facebook Essential skills, a tool kit on how to employ your Facebook page to draw followers, attract new fans, encourage likes and shares, and engage with users and the likes. You know enough about marketing to realize the significance of social media and its influence on your customer base, but you’re not familiar on how the average Facebook user thinks, what makes them tick and how to get them talking. The essential Facebook skills allow you to reach your audience without spending a vast amount of cash on paid advertising.
You want to create the best Facebook page you can (within the parameters of Facebook) for the same reason as you optimize the contents of a website. Use excellent and original images in the right files sizes. There is nothing worse than ruining the look of your page with stretched and distorted pictures. Learn about the kind of posts that people share, what makes them laugh, think or wish they had thought of first.
You want to create the best Facebook page you can (within the parameters of Facebook) for the same reason as you optimize the contents of a website. Use excellent and original images in the right files sizes. There is nothing worse than ruining the look of your page with stretched and distorted pictures. Learn about the kind of posts that people share, what makes them laugh, think or wish they had thought of first.
I will not go into a list of the different tools you can use because the series Facebook Tools and Technologies gives you a good grounding on the basic building blocks of a successful Facebook business page.
Why create a Facebook landing page?
When you have created your business page, followed other compatible businesses, and joined appropriate business groups, you still want to increase your visibility further. When a shared post reaches someone who wants to know more about you and your product, you want them to ‘like’ your page. You want their interest telegraphed to the rest of their network and likewise beyond.
By devising a Facebook landing page, you appear to offer something which they cannot achieve without liking your page. Remember that when someone or even another business likes your page, they share their opinion with friends and associates across the city, country, continent and even the world.
Creating a Facebook landing page is your best and most productive method of generating likes. Yes, they may be able to circumvent your landing page without liking it first, but you’ll make a difference by covering the content of your page and offering a simple click as the route to the knowledge beyond your appeal to the impatience of the average person.
You know that social media is essential to the success of your business and now you know why Facebook can bring your website or business to the masses.
No one is suggesting that you forego using the other social media outlets since they have different and more specified targeting techniques but as most platforms allow for the sharing of information between them, Facebook is the one that will bring them all together and send them back out into the web to share what they have learned from you.
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