on 30 July 18
About Mobile Action
Developing an app is a very time, resource and labor intensive process. Part of the work involves getting the app highly ranked for its category, hence downloaded by as many users as possible, increasing your returns on investment. The process of getting an app discovered, ranked and downloaded is called app store optimization (ASO).
Mobile Action is a platform created to enable organizations create a more meaningful level of engagement between their apps and their audiences. Before coming up with a strategy, they take time to analyze your organization in order to understand your niche within the store. Apps are carefully selected and managed in order to ensure 100% chance of success.
Apps store Optimization Guide
App store optimization (ASO) is the process of optimizing apps created for mobile devices to give them a higher ranking within search results of app stores. This enables the apps to gain higher visibility, hence secure more traffic and downloads.
There are several steps involved, if you want to learn ASO, no different than SEO for websites on the internet. Mainly, this involves keyword research to determine how potential customers are searching for apps within your niche and optimization of the app title, icon, description, preview videos and screenshots in accordance with the findings of keyword research.
ASO, just like SEO, is a long-term marketing strategy, one that requires consistent effort and work. Once the initial optimization process is complete, you have to regularly analyze your metrics and improve accordingly, check for any new keywords according to market shifts and update when necessary.
Through the Mobile Action ASO Guide, you can learn how to engineer your marketing strategy to reflect the changing times. It is no longer necessary to devote huge amounts to promoting your app within app stores, which is good news for smaller businesses that donât have that kind of money to pour into app promotion.
You can easily learn ASO, thanks to the ASO guide created by Mobile Action, and be well on your way to getting your mobile app to the top of app store search rankings. There are over 2 million apps within the average app store, so you have to go the extra mile if you want to shine and beat your competition to secure downloads.
The first step in securing your place at the top is becoming conversant with the keyword ecosystem. The Mobile Action ASO Guide gives practical tips which you can follow and take advantage of for every step in the optimization process. These include the following:
* Key differences in ASO for Google Play Store and Apple App Store
* Determination of the proper keywords to track
* Keyword optimization strategies
Mobile Action also runs a blog where education content on various subjects is posted. Visit regularly to learn how best to leverage your app for maximum ROI and effectiveness. Topics covered include trends and news regarding app marketing, tips relating to ASO in different market niches and how to learn ASO using the ASO Guide.