on 18 September 18
You cannot ignore mobile presence in this digital world. Most businesses are driven by the need for mobile presence. Responsive designs happily initiate your presence across the different devices. You can be pulled up using a smartphone or a tablet anytime anywhere. But, the question still remains the same- should you go for a mobile app or a responsive/mobile friendly design? What factors will decide if a mobile app will help further your business goals.
Weigh the Advantages/Disadvantages
You will need to pull out a data stating the pros and cons associated with a mobile app. If your apps are not relevant, and don't complete the purpose, then your efforts and money go down the drain. There is always a cost disadvantage as well as risk factor involved when developing a mobile app. You will need to brainstorm your app, and manage the whole process efficiently. This could mean investing a lot of time and effort, even money. If you are a small business, spending time and money on research may seem like a horrifying suggestion. So, you could have a team associate themselves as partners with you, and probably help you with the research portion. If you have the money, you could outsource the whole project from research to development to someone else, in case you don't have the resources to do so. You need to strategize and plan every aspect of the mobile app, such that the app icon itself becomes your image.
If your advantages outweigh the disadvantages associated with creating an app, then you can go ahead with creating a mobile app. But, this is just the first point to consider.
Even when the idea of creating a mobile app sounds good to your ears, you need to get hold of an incredible idea that will make you stand out in the crowd. Your app idea should be a solution that will help your users. The app should be a visibility driver as well as an interactive tool from the business. If your mobile app does not offer to leverage on your business needs, or does not target visibility needs, then you might want to rethink on whether you actually need a mobile app or not. Only when you feel that your mobile app will make a difference, and would ensure revenue through downloads, should you go for a mobile app.
Outsourcing vs In-house Development
This is the third part that will determine whether you need a mobile app or not. You will need after development support too. Either you can consider in-house development by hiring a developer, or you can consider outsourcing the development to another external agency. You can also build apps without indulging into coding, but you need to research on the tools required for the same. You need to finalize which of the two will actually help you develop the app you have formed an idea for. Again, you need to consider development budgets so that you don't spend too much unnecessarily.
Finally, you will need to consider maintenance and marketing for your app, which will also need a bit of consideration. Only, when you are sure of all these points should you go ahead with a mobile app for your business. Hire Mobile App Development Company to give your business the ideal mobile app that will help fulfill your goals.