If there’s one guaranteed way of bleeding so much of the value from your clients’ SEO or social media marketing campaign, it is to associate yourself with the name of another brand.
Nevertheless, this is exactly what the overwhelming majority of online business owners across the UK are still doing right at this very moment, having sourced their SEO and social marketing packages from those that don’t offer white label services.
The key to success has always been a strong brand and in this instance the key to a strong brand is to keep it pure, untouched and undiluted by those of third parties.
White label social media and SEO services allow a business to make use of the most elite marketing and design teams in the field, whilst at all times keeping everything under the same brand - the business’ brand.
It’s all about making the right choice in terms of providers, which involves a few common sense considerations.
Do They Offer Full Brand Dependency?
First up, there’s really no use in siding with any SEO white label reseller that isn’t able to offer a rock-solid guarantee of 100% brand dependency, ensuring that you client is never made aware of their involvement.
This can pretty much pull apart the efforts made and technically invalidates the ‘white label’ descriptor, therefore should be looked into and established as the first and most important step of all.
Do They Offer An Extensive Range of Services?
Things can then move onto what they’re actually offering - is the service package limited or comprehensive? Does it cover website development? How many social media platforms? What kind of SEO strategies are adopted?
It’s all worth taking into account as by rights you’re looking for a total package solution from one provider - not a situation where you end up needing to manage several third party suppliers.
Client Feedback?
And then comes what for most can be a deal-breaker - exactly how well the provider has performed before. Testimonials should be abundantly available and no client should ever have to beg to see them, so be sure to look into just what’s been said about their services, by the people that have paid for them! 
Ross
