on 30 June 18
Google AdWords have become quite popular with businesses as these services provide them a quick way to appear on top of SERP. It brings them instant leads and confirmed sales, without having to wait for months to see the ranking go up the organic search results. Many businesses across the world are thriving this way and Google is also making money out of it. In fact, their revenue model is built across the AdWords platform. It is one of the reasons PPC Advertising Services are flourishing all across the globe.
Good Way to Attract Visitors
Itâs a good way to attract visitors, who are searching the kind of product youâre offering. Many a times, customers are not satisfied with the results given by the organic search and therefore they turn to paid search entries to get their desired products and services. Itâs true for many ecommerce services selling mobile phones, clothing, and other household items. People love the way, products are offered with the photographs and current prices. For example, if you are looking for a Windows phone, the organic results may contain the major ecommerce sites selling the Windows phones in your country or region, but the paid searches are amazing. They will mention the best Windows phones, such as Microsoft Lumia and current prices thereof. The photographs instantly grab your attention and tempt you to click on the phone that best suits your budget and preferences. So, these ad connect you with your desired customers and businesses.
Freedom of Bidding at Different Stages of Sales Funnel
You also have the freedom of bidding at different stages of sales funnel; for example, product selection and making payment etc. It saves time and money for you and helps in quickly competing the sales cycle. A PPC Campaign Management Company will also help you in controlling the message at each stage of the funnel, making it more direct and effective. For example, at payment stage you can flash the message such as avail 30% discount TODAY on a minimum purchase of Rs. 1800 and it might trigger the payment process faster than expected. Whereas, in product selection stages, you can design your message based on the specific product such as, Menâs trousers 100% cotton etc. It can be based on the search query of an individual.
Freedom to Craft Your Message According to the Customer Queries
So, the message can be crafted according the search query of the customer, as it will help in grabbing the attention of the customer faster than anything else. For example, if a customer is looking for Windows phone with 5screen and good battery backup, then the caption of your PPC ad should be exactly the same, as it will instantly grab his attention. Now, itâs clear how much freedom PPC ads offer you as a retailer. As soon as someone clicks on your paid ad, Google analytics give you the complete details of the visitor, in terms of his location, time of the visit, time spent on your landing page and pages visited by the customer, which can be used as marketing intelligence. Customer behaviour on your site tells you a lot about his buying behaviour, needs and psychology. It will also help you in calculating the ROI, accurately. You can make a huge database of leads this way.
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