A lot of business owners donât have much of a clue about how their websites are developed or run. They leave that to the professionals (marketing department or advertising agency) to handle whilst they concentrate on building their business.
However your companyâs website is the face of your business in the digital world and it is important not only to portray the right image but also to review the same at regular intervals.
Whilst there are a host of important things you must know about your website like whether your domain is registered in your name and its renewal date, have you got Google Analytics & Webmaster tools coded in your website, or if you are the owner of the images on your website, can you access the content on your website, do you know and understand your website stats and who is coming to your website etc.
All these are relevant and crucial questions and you must ensure that you have all the answers. However there are broadly three things that you must be aware about your website:
1. Reviewing your website:
Each page of your website must have content that is distinct and with a specific purpose that rather be repetitive. Understand your target audience and review and later update content on your website accordingly with graphics, images, photos, videos and charts that will make your website attract relevant visitors and sustain their interest.
Continually add fresh content to your website or then update your blog regularly and you are sure to attract Googleâs interest and get the eyeballs needed.
2. Let Everyone Find You:
For starters you can list your business and website in various relevant online directories. A Google profile that is succinct but yet captures the attention of a visitor is very important and can go a long way in adding to your online presence. Being present on Google+ Local just makes you more accessible and easy to contact. Your contact information should be on every page of your website and please ensure that all the information is updated and relevant, for there is nothing more frustrating for a customer than realizing that the contact information is old and redundant.
3. Network your way to success:
â If you want your business to be noticed you will leave no stone unturned to make sure that everywhere your intended customer looks they will find you and your contact details.
â From a webpage on every available platform or event to a web address, it is all fair in love and war to pull out all the stops.
â Link and ask your partners to link you or your webpage to theirs.
â Social media is here to stay and if you want to do the same you have to be interactive in the space that is relevant for you. Be ready with answers to questions on your website.
â List your companyâs achievements and those of your key members on your website so as to shine the spotlight on objectives and goals acquired.