Why you should not ignore Usability testing for your Website
Published on 09 October 15
Helios0
Testing is must for any piece of software before it is made accessible to end client. Usability testing determines the most required type of testing to determine the performance and issues that may occur while user starts using the design. you can effectively reduce or control such issues well before launching and add more chances for its success. Usability testing help you identify the blocks or barriers that can be faced by your visitors while completing specific task. If your website is not designed as per potential customer’s expectations then you might face failure while running your online business. In this article will explain some points about making your website more useful from customer’s perspective.
Usability and UX are different
People always get confused between these two terms and tend to use them interchangeably. You should check the difference in these two terms. Usability is about create easy to use website design. Usage includes - finding specific information, filling forms, downloading stuff (if download facility is provided), making choices, handling payments etc. Usability basically aims at keeping the user busy for a while and creating a brand image. Actually it is better not to have website than having a poorly usable one. A less usable website will create negative impact on your brand and can harm your business.
To create a great and intuitive user experience, you need to think about many facets - usability, credibility, accessibility, usefulness etc. In a way usability is one of the facets in making a powerful web experience. Each of the above mentioned characteristic will contribute towards designing overall user experience. If your website does not provide user experience at desired level, then customers will not be ready to return or even spend substantial time on your website.
Let us discuss some of the examples of website with low or bad usability.
Consider a online stuff selling website with name ABC Shopee. This website has perfect funnel path starting from landing page to checkout page. Customer is well informed at each step and no confusion about price of the shopping cart. Yet customers are not turning often. The main reason is it requires user to register himself before shopping. This is boring for some customers. They just wish to buy and go without the need to remember their username and password every time they land on this website. As an effect, website has high bounce rate. Solution to this problem could be to remove the registration or signup process and offer to use Google or Facebook authentication. This can reduce the long procedure to register-> confirm -> login and so on.
Un-useful and apparently unsuccessful website tells one truth that the business is less sensitive towards user’s objectives. Insufficient study of use requirements could be prime reason behind such website design. Another possibility is that business is totally unsympathetic towards users and believe that users will flow in despite of any issues as they have very strong brand image. Both reasons are required to be addressed at pre-starting phase as they might harm the business dangerously.
Get the best of website designs from the specialist in website development, we excel in making user-friendly eCommerce website development.
This blog is listed under
Development & Implementations
Community
Related Posts:
Post a Comment
