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Top 5 content marketing tips

Published on 16 October 15

Rosemary Follow

'Content is king' is a saying that gets tossed around a lot by marketing types, but there is actually a lot of truth to this statement. A well-executed content marketing strategy can work wonders for any business, helping to increase website visitor traffic, encourage conversions and keep customers hooked on your brand. However, getting it right takes some skill, so here are five tips to ensure your content is king.

1. Avoid the sales speak

When you provide content to your target audience, ensure that it is relevant, useful and informative. Consumers have become wise to content that is geared towards pushing a sale, so your goal is to provide information that will coax them to like your brand, without coming across as salesy. Use your expertise and knowledge to provide valuable information that audiences will like and share with others.

2. Get visual

A picture speaks a thousand words, so use visual media as part of your content marketing strategy. Research shows that around 40% of people will respond more positively to visual information than text, so boost audience engagement by adding photos, images and other visual content to your website, blog or social media accounts. Consider adding infographics, too. This can be a useful way to explain complex information visually, and statistics show that firms who use infographics could see their traffic increase by around 12% compared to those that don't.

3. Repurpose content

If you've got something unique to say, look at ways how you can reuse or repurpose that content. A how-to-use article could be re-jigged into an infographic, a video, webinar or series of tweets, for example. When you create or repurpose content, make sure that it's relevant to your audience, and that you don't just rehash it for the sake of it. If the content was created some time ago, only repurpose it if the topic is still current or relevant.

4. Make it SEO friendly

One of the key criteria for creating successful content is to ensure that it is search engine optimisation (SEO) friendly. When producing content, your aim will be to attract audiences, and increase your rankings on search engine lists. The higher your name appears up a list, the easier it will be for people to find you, and for newcomers to visit. Incorporate relevant keywords within your content in a natural way as explained in this 100 SEO tips for the modern marketer article. Search engines know all of the tricks that content marketers use to try and manipulate their rankings, so get to know which tactics to avoid so you don't get penalised.

5. Measure it

Once you have started to create content for your website, blog or social media sites, don't just leave it at that. In order to see how successful you have been at attracting audiences and encouraging conversions, it is imperative to measure the effectiveness of your content marketing campaigns.

This blog is listed under Development & Implementations and E-Commerce Community

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