Web design trends going into 2016

In the past year, focus has been on responsive web design and meeting up with Googleâs mobile friendly update. However, there are other trends that have rocked 2015 and will spill over well into 2016. I spoke with mxits.com.au who showed me some of the most popular let have a look at them.

Rich animations are now being used more than ever to improve storytelling on webpages. It makes for an interactive and entertaining experience. However, rich animation will not fit on all pages. Designers have to carefully consider how animation will add to the elements and personality of the site.

In a bid to keep up with responsive design, lots of websites today deploy similar UI. Wordpress and its booming theme market equally contributed in this rise in similar looking websites. However, there is nothing wrong with this. It simply highlights the fact that there has been a shift in the way users consume the web. They now expect to see specific UI patterns on websites. Designers can therefore do little by way of innovation as emphasis is mostly on providing this familiar experience.