The amount of data generated in the world today is hard to fathom. Estimates are that there are nearly 2.5 quintillion bytes of data generated on a daily basis. This means that around 90% of the world's data was generated in just the last two years. The flow of data is certainly not going to slow down. In fact, it is likely that it is only going to gain momentum. All companies, even those that are relatively small, need to make sure they have a solid way of handling all of this information so they can store, parse, use, and delete it as needed. However, too few companies are using content analytics software and management software to help them. This leads to a number of potential problems for those businesses.
The Need for New Software
When it comes to content analytics and management, the "old ways" of containing and sorting through the content simply don't work any longer. Continuing to use them could actually be a detriment to the business. Despite the fact that there will be a learning curve when using new software, it is essential that companies start looking for other options as soon as possible. When using a quality system, businesses will find a number of benefits that can make both content management, as well as content analytics, much simpler.
Benefits of Quality Content Analytics and Management Software