8 Things that will Ruin Your Blog Post
As a professional blogger, you could better understand that blogging is a science. Effective content is the key to any quality blog, but if that is the only thing you have to offer to your readers, think again. When you browse successful blogs, no matter on whatever industry or niche, there are a number of incontestable factors to get succeed. There is a realm of algorithms, SEO tactics, and keyword searches, in order to get your content readable by a massive audience. But beyond such things, there are a few other details, if ignored, have the power to kill an effective blog easily.
1. Go Solely for Text-based Posts
Don’t rely on text based posts only, it is important to give your audience some visual cues as well. Images, graphics, gifs, videos all will help to improve and clarify the message. Without using such graphical elements, your audience may become frustrated. Imagine a fashion blog that never shows an image of the outfit or a recipe blog that never displays images of the food. Or simply a travel blog that never gives its audience a photo of the amazing place. Though text is an important part of a blog, it is critically important to any website, magazine, newspaper, blog or any other medium to use images.
2. Not Publishing Blog Posts Regularly
Creating a loyal readership is a dreadful task. Being consistent is the key to produce loyal readers. If you are supposed to post your blog weekly, not every reader will be able to read it. Your readers will expect a new post every time when they browse your blog. Therefore, it is advisable to set a realistic schedule for posting new blogs and stick to it. Your readers will not constantly checking up to see whether you have finally published a weekly blog or not. They could easily choose another blog that frequently publishes fresh content.
3. A Big No to Long Paragraphs
Lengthy paragraphs are boring. Don’t expect your readers to scroll down to read your pointless paragraphs. No one is going to stick to the screen. Provide information in small paragraphs. You can use bullet points either or numbered lists or bring a new idea by using subheadings. In the world of internet where you find massive information, brevity is king.
4. Not Using Proper Headlines
Professional bloggers know how to create a great title and this goes beyond any social media sharing and lead generation thing. If you are not good at, a Google search on how to write an effective headline will give you a number of search results. It is an important aspect and every blogger should pay attention to it. Titles are like first impression, they have the capability to entice the readers to click and read more. In fact, blog titles are your blog’s pitch that encourage people to read your content.
5. Not Sharing Blog Posts on Social Media Platforms
Social media has made it easier for bloggers to make their posts go viral. If you don’t use the power of social media, you are losing a huge number of readers, clients, and even leads. Facebook, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are the channels you should use to promote your blog’s content. If you are not sharing your blog on these channels, then you should be. If your blog does not have social media widget that allows users to share your posts on social media platforms, add it.
6. Ignoring Long-term Prospects while choosing the Blog Name
Usually bloggers start their blogs without having a clear vision in mind. They may have a few random posts saturating in their minds and they choose a title to write their thoughts, not their future goals. Your blog title should reflect what you are writing about, but don’t limit your future options. Changing a blog name after you have got a steady following is not recommended, chances are you’ll lose your followers. Therefore, it is advised to think carefully about the long-term possibilities while choosing your blog name.
7. Not Using Previous Posts
Just because you have posted an article does not mean you can’t reuse the link. Every blog post is a valuable asset and you can add links of those old posts in order to support your point. Those older links will also help you drive traffic to your blog as they contain keywords that can rank high on search engine.
8. Not Promoting Your Ideas
People read your blog because they are looking for information. And if you are interested in writing about yourself, then people are not going to read it as they are expecting information not a personal diary. Personal blogs like a blog about your food experiments or travel experiences have to include relevant information, otherwise what is the reason of sharing such blogs. Think clearly about the purpose of your blog. What do you expect while people read the blog on this topic?