Now, this is an age-old marketing strategy. Good service and good products, as someone said, do not need advertising because word of mouth does that job. This is what you get through social media marketing. First, you reach thousands of customers, some regular, some loyal and some potential ones, through social media. Then, you get new customers and you serve them to the best of your ability by addressing their concerns and doubts because you are able to communicate to them directly. The customers are happy and they leave a comment on your page, which also displays on theirs and the page is shared and in no time, it reaches hundreds including their family and friends. In fact, an article in Forbes some time ago, said that more than 90% of customers rely on the recommendations of their near ones to make a purchase. Hubspot too backed this finding when they revealed in a survey that more than 70% of people today based their decision to purchase on the feedback shared on social media. Social media marketing gets you these genuine customers, which brings in a boost in sales, which drives your profit margins.
You can forget about keeping that heavy budget for marketing and save it because social media does for you even what millions in
traditional marketing could not do.
Kavinesh
