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Six Software Programs All Small Businesses Should Invest In

Published on 18 November 15
Small businesses often lack IT, human, and financial resources, making it difficult to remain productive and competitive. To get the basics of your business down, you have to find ways to give your company breathing room without giving up a lot of money and time. The following six software programs are great investments every small business should make their first few years starting out.
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Software Development Program
Software development can be a complex and time consuming process that involves programming, documenting, testing, and debugging. However, there are standard software development programs available for companies to invest in that will allow them to publish their own internal software. There are also online companies that offer web-based software development tools and typically offer full customer service and measurable statistics, making things more track-able and easy for you to see the benefits of. Internal app or software development is also a great way to reduce high IT costs. Talk to
Utah software companies who have experience getting new businesses off the ground to see what directions you can go in.

App Building Platforms
Large companies that are ready to engage consumers through their smart phones don’t need to rely on a third-party IT company to create their app. Instead, there are many building platforms that allow you to create your own. For example, one of the most popular programs is Appery, a cloud-based mobile app that is convenient and user friendly and Mobile Roadie allows users to freely view how their app would appear before paying.

Google Analytics
Google Analytics is one of the best analysis programs since they offer a basic service for free that provides fundamental information about your web traffic. Their paid service offers more comprehensive consumer behavior information that online companies need in order to stay profitable. For example, it offers advanced features, such as event tracking, cross-device statistics, data consolidation, and conversion reporting so startup companies can see the native countries of their site visitors and the percentage levels of traffic drivers, all through easy to read graphs and charts.