How can you bind user’s attention right from the start?

You can cast your gaze away and as far as you want; the world of marketing opportunities in the online world is eternal. The customer engagement is the key to unlocking true potential of business. In e-Commerce it matters more than just the visibility that you gain on Google pages. So if you own an Open cart ecommerce store with the clear goal of capturing user’s attention from the very first page, you need to work a little harder on certain points.

Users don’t come to visit your website for a fun trip (though you can always amuse them). As the world is going crazy with digital speed, the attention span of users is dropping quickly. So your real job starts after users have noticed you on the Google search result (thanks to all your proactive marketing endeavors) and followed you to the homepage. So how will you make sure they remain engaged for longer?

Touch them with a Brand message

What is the principle or mission your website is most likely to get the credit for? Do you have anything precious to offer that every buyer will receive doing business with you? Flash the ethical message on your homepage so that they will be able to connect with your business virtue. If saving is what helps you sell more, hook them with ‘make your everyday saving day’. Who doesn’t like to save on their purchase, right?

Be the best at your expression

Relate and co-relate your products with the real life of users. This way, you will find more number of customers rushing to checkout page. What works when you express using the best of real-life examples can be termed as the power of empathy. By conveying product benefits through captivating images and persuasive depiction of selling items, you tell them how it can make a huge difference to their life. For instance, fashion merchandises can be best presented by means of real consumers wearing them.

Un-stuff your web space

Don’t confuse and exhaust your customers by throwing a lot onto their plate. Give them succinct information in the fashion most acceptable to them. Like feeding overload of food may cause indigestion, overwhelming amount of banners, colors and shiny messages may put off your customer’s interest. Always remember that white, clean space impact beautifully on user’s eyes and direct their attention straight to the major elements or call-to-actions. In this, you can counsel with Open cart development specialists for effective implementation.

Trick and tease but never deceive

Some businesses think the idea of deceiving customers into cheap maneuvers brilliant, but it is really not. Make your approach pleasant to them and something that they will never deny. For instance, let them realize what you have planned for them on the next page that they would visit on your website. ‘Press Next button to place the direct order’ will do more than ‘Click here to see if you win free delivery’. Though the later will definitely tease them a little, it may leave a note of disappointment if they don’t get the benefit.

Coax your users into an action

Instead of forcing your customers to consider something, why don’t you persuade them gently by drawing their attention to your shop essentials? This can be compared with teasing methods that provoke users to follow their spontaneous instinct to take part into a contest you have set for them. Make an off-site image using social media campaign and improve your ratings by organizing an event or a challenge. Anything that encourages participation can inspire users to build a positive, lively reputation of your brand.

It is difficult to stick your users to a website before conversion ensues. Get the best of Open cart development specialists and give your ecommerce website a boost. We have got a team of experts with years of experience in ecommerce industry.