Digital Marketing Manager (Gaming)
[Description] You will be responsible for strategic planning and marketing executions for new game launches, and branding and user acquisition for existing games in the SEA region as well as globally.
Responsible for the online marketing of a mobile game title in Hong Kong, Taiwan and SEA markets, including working closely with local online marketing specialists to optimise ads by channel selection, budget control, campaign strategy optimisation and ads assets adjustment
Contribute to the overall marketing planning and provide strategic suggestion on creative designs
As a marketing person, work closely with colleague from other functions i.e. design, developer and operation teams, to meet the KPI target of new user acquisition
Be in charge of the report generation of marketing performance
To succeed in this Digital Marketing Manager (Gaming) role, you will need to be familiar with the full spectrum of digital marketing, have good knowledge of the gaming scene, and possess excellent communication and project management skills.
3-7 years' experience in digital marketing, preferably games related
Creative and passionate personality
Able to quickly learn a game and catch the mentality of its players
Highly responsible and able to handle stress; problem-solving attitude and a team player
Candidate with experience in leading a product/game launch in Taiwan or SEA region and budget planning is preferred
Good Excel skills, meticulous and sensitive to numbers
This company is rapidly building its digital presence in the region, with Singapore becoming the digital hub for its business in the region.
If you are a performance-driven individual with a passion for digital marketing, this Digital Marketing Manager (Gaming) role is for you.
USD 50000.00 to USD 80000.00