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Senior Brand Marketing Manager

Location Hong Kong, Hong Kong
Posted 18-July-2018
Description
Senior Brand Marketing Manager
[Description] Responsibilities

Develop and implement brand marketing, thematic campaigns and PR programmes
Create annual marketing calendar and develop seasonal programmes
Develop marketing and PR strategies for product launch and continuous brand building
Cultivate relationships with media, key inflencers, VIPs for collaboration opportunities
Identify opportunities for joint-promotions and partnerships
Lead the planning and execution of key events and various brand campaigns
Oversee intergrated marketing communications efforts across multiple touch-points including digital
Support digital marketing team in executing campaigns with a focus on social and contents
Ensure timeply monitoring and reporting of campaigns/programme performace
Team management

Requirements

Bachelors' Degree in Marketing, Communications or Comemrce
8 years' marketing experience or above
Past experience in retail is a must; fashion & apparels preferred
Native Cantonese; plus good command of English

Salary details
USD 100000.00

Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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