Customer Engagement Manager [Description] As a Marketing Professional, you know how to create an exceptional customer experience and optimize user activation across the acquisition funnel. You use a data driven approach to improve product, sales and marketing strategy, with the customer at everything we do. You accomplish things in a lean and dynamic environment and run product marketing experiments fast to iterate, learn and improve. Conduct deep research and analysis of our customers through direct interactions and data, to provide insights that guide product, sales and marketing strategy and win opportunities. Improve sales and marketing effectiveness by optimizing the lead nurturing, onboarding and conversion process through sales and marketing automation. Introduce tools across sales and marketing that improves the conversion of leads and sales efficiency. Grow new qualified leads, by optimising site traffic conversion through landing pages and lead generation content. Together with the product team, create product focused content to use in website copy, blog posts, case studies, product videos etc to articulate the product benefits.
To qualify, individuals must possess:
strong background in consumer insights, CRM tools like SalesForce, Hubspot or PipeDrive, sales and marketing strategy. experience working with sales and marketing to optimize the selling experience. Background in a tech environment including product marketing.