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Senior Manager, Branding Comms

Location Hong Kong, Hong Kong
Posted 17-October-2018
Description
Senior Manager, Branding & Comms
[Description] Our client is a listed, blue-chip conglomerate operating primarily in Asia while extending its investments worldwide. Their business portfolio includes property, infrastructure and services, retail, hospitality, tourism, art & culture and more. The Senior Manager, Branding and Comms is responsible for driving corporate branding strategy that enhances and improves existing brand platform, ensuring consistent messaging through all communication channels, and effectively telling the group's unique story to all stakeholders. In implementation, that includes thematic campaigns, year-round mega-events, digital communications and PR.

Responsibilities

Develop a clearly articulated value proposition that resonates with key stakeholders and execute across all vehicles to deliver impactful communications; Lead the strategic planning, development and execution of a robust corporate marketing, public relations and communications strategy
Participate in the creative and brand planning process; help shape and lend expertise in the development of the value proposition, positioning, promise, personality, messaging, and brand strategy to provide clear guidance for all creative campaigns and other initiatives
Develop and execute fully integrated, end-to-end brand campaigns that may include print advertising, direct mail, social media, online, and PR components; work effectively with cross-functional teams
Identify opportunities to innovate and enhance existing content and communications, and recommend the introduction of new tools and initiatives
Direct and provide final approval to creative direction, art, copy, media plans and printing; Ensure consistent messages/images on all communication and marketing pieces internally and externally
Manage brand budget and creative development components
Collaborate with internal departments to develop and execute targeted brand marketing communications initiatives
Manage relationships with external advertising, media and creative agencies; Partner with external resources/agencies to align projects and resources to overall brand strategy
Lead the 360 degree branding efforts for internal and external stakeholders
Work seamlessly with senior management across departments and project teams

Requirements

Bachelor's Degree is a must
Minimum 10 years' experience in development and implementation of corporate brand strategy
Strong project and agency management skills
Good command of English and Cantonese is a must
Salary details
USD 90000.00 to USD 100000.00

 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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